Cann is a technology company.
Cann has raised $32.0M across 2 funding rounds.
Key people at Cann.
Cann has raised $32.0M in total across 2 funding rounds.
Cann has raised $32.0M in total across 2 funding rounds.
Cann's investors include BoxGroup, Brand Foundry Ventures, Brighton Park Capital, Cowboy Ventures, Imaginary Ventures, Pace Capital, Upfront Ventures, Ellie Wheeler, Rachel Zoe, Jason Starr, Scott Belsky.
Key people at Cann.
Cann is a consumer beverage company producing microdosed cannabis drinks as a healthier alternative to alcohol. It serves social drinkers seeking relaxation without hangovers or high calories, solving the problem of alcohol's harmful effects by offering low-dose THC and CBD beverages in inventive flavors like grapefruit rosemary.[3][5] The company has shown strong growth, selling nearly 10 million cans in 2024 and launching new products like an Aperol Spritz-inspired bottle and a flavorless "naked roadie" packet for mixing.[3]
Cann was founded by Jake Bullock (CEO) and Luke, who created the brand after growing frustrated with alcohol's downsides but wanting to maintain social partying.[3][5] The idea emerged from their desire for a better buzz, leading them to develop canned beverages with a microdose of cannabis (2 mg THC and 4 mg CBD per 8 oz serving) plus natural ingredients.[3][5] Early traction built on this simple premise, positioning Cann as a social alternative that normalizes cannabinoids.[5]
Cann rides the wave of cannabis normalization and the declining alcohol consumption trend—only 54% of Americans drank in 2025, the lowest in nearly a century—capitalizing on demand for functional, low-dose alternatives.[3] Timing aligns with expanding legal cannabis access and wellness tech shifts toward plant-based social aids, amid market forces like health-conscious millennials and Gen Z favoring non-alcoholic options.[3][5] By innovating beverage formats, Cann influences the ecosystem, pushing beverage brands toward cannabinoid integration and broadening "sober-curious" culture.[5]
Cann's trajectory points to scaled distribution and flavor expansions, fueled by 2024's 10 million can sales and new launches, as cannabis beverages gain mainstream traction.[3] Trends like further alcohol decline, regulatory easing for low-dose products, and wellness tech (e.g., personalized dosing apps) will shape growth, potentially evolving Cann into a lifestyle platform blending social drinks with cannabinoid education.[3][5] This positions it to redefine partying, starting from founders' frustration with booze and building toward a buzz that elevates users.[5]
Cann has raised $32.0M across 2 funding rounds. Most recently, it raised $27.0M Series A in February 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2022 | $27.0M Series A | BoxGroup, Brand Foundry Ventures, Brighton Park Capital, Cowboy Ventures, Imaginary Ventures, Pace Capital, Upfront Ventures, Ellie Wheeler, Rachel Zoe | |
| Jan 1, 2020 | $5.0M Seed | BoxGroup, Brand Foundry Ventures, Brighton Park Capital, Cowboy Ventures, Imaginary Ventures, Pace Capital, Upfront Ventures, Ellie Wheeler, Jason Starr, Rachel Zoe, Scott Belsky |
