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Jordan Cooper is the Co-founder and General Partner at Pace Capital, an early-stage venture capital investment firm based in New York City. He established the firm alongside Chris Paik in 2019 and subsequently raised a $150 million Fund I, followed by a $250 million Fund II in late 2021. Prior to assuming his current role, Cooper served as a Partner at Lerer Hippeau and operated as a serial entrepreneur in the technology sector. His operational experience includes serving as the Co-founder and Chief Executive Officer of Wildcard and Hyperpublic, the latter of which was acquired by Groupon. He also holds a Bachelor of Arts in Economics from Harvard University. Drawing on his dual background as a founder and investor, Cooper currently focuses on backing early-stage consumer technology, enterprise software, and digital marketplace startup ventures.
Jordan Cooper stands as a distinguished figure in the venture capital landscape, currently serving as a General Partner at Pace Capital. Founded in 2018 alongside Ryan Sweeney, Pace Capital is an early-stage venture firm renowned for its thesis-driven investment strategy, primarily targeting seed and Series A rounds. Cooper plays a pivotal role in identifying and nurturing the next generation of groundbreaking technology companies, bringing a wealth of experience and a keen eye for innovation to the firm.
At Pace Capital, Jordan Cooper's investment focus spans several high-growth sectors. He is particularly interested in enterprise software, where he seeks out solutions that redefine business operations and efficiency. His portfolio also frequently includes disruptive fintech companies, developer tools that empower engineers, and transformative marketplaces that connect buyers and sellers in novel ways. Cooper's approach is characterized by deep research and a proactive stance, often developing investment theses before engaging with specific companies, ensuring a strategic alignment with market needs and future trends.
Cooper's journey in the tech and venture world is marked by significant achievements. Before co-founding Pace Capital, he honed his expertise as a Partner at Lerer Hippeau, one of New York's most active early-stage venture firms. During his tenure there, he was instrumental in backing numerous successful companies, contributing to a robust portfolio. Prior to his venture capital career, Cooper was an entrepreneur himself, founding Hyperpublic, a location-based data company that was later acquired by Groupon. This firsthand experience as a founder provides him with invaluable empathy and insight into the challenges and opportunities faced by startups.
Beyond his direct investment activities, Jordan Cooper is also a recognized thought leader in the venture capital community. He is widely known for his insightful blog, often referred to as "jordan.vc," where he shares his perspectives on technology trends, investment strategies, and the startup ecosystem. He is also the author of "The Venture Scaleup," a book that offers practical advice for entrepreneurs navigating the growth stages of their companies. His contributions extend to notable investments across his career, including companies like Ramp, Mercury, and Vercel, which exemplify his ability to spot and support companies poised for significant impact. Through Pace Capital, Cooper continues to build a legacy of backing innovative founders who are shaping the future of technology and business.
Jordan Cooper is a General Partner at Pace Capital, an early-stage venture capital firm. He is also a respected thought leader, author, and former entrepreneur.
Jordan Cooper primarily invests in enterprise software, fintech, developer tools, and transformative marketplaces. He is known for his thesis-driven approach to identifying high-growth opportunities.
Jordan Cooper works as a General Partner at Pace Capital, an early-stage venture capital firm he co-founded in 2018.
