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§ Private Profile · 8181 Arista Pl Suites 100, Broomfield, CO 80021, USA
B2B marketing analytics and multi-touch attribution platform unifying data for mid-market to enterprise B2B organizations to analyze revenue.
Based in Boulder, Colorado, CaliberMind provides a subscription SaaS B2B marketing analytics and multitouch attribution platform that unifies data from over 150 sources. Led by chief executive officer Eric Westerkamp, the company helps midmarket and enterprise revenue operations, marketing, and sales teams end data chaos and make informed decisions using advanced visualizations. The organization employs 33 professionals and generates approximately $6.9 million in annual revenue. CaliberMind has secured $17.9 million in total funding to date, highlighted by an $8 million Series A round in 2021 that coincided with a 200 percent annual revenue growth rate. This financing was jointly led by institutional investors IAG Capital Partners and Lavrock Ventures, with additional backing from Denver Angels and Bombora chief executive officer Erik Matlick, enabling the company to debut new funnel tools blending data from every touchpoint.
CaliberMind has raised $14.1M across 4 funding rounds.
CaliberMind has raised $14.1M in total across 4 funding rounds.
CaliberMind has raised $14.1M across 4 funding rounds. Most recently, it raised $8.0M Series A in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $8M Series A | Lavrock Ventures, IAG Capital Partners | Aperiamventures, Inovia Capital, Noah Goodhart, Erik Matlick, DA Ventures | Announced |
| Aug 18, 2020 | $2M Seed Plus | DAN Frawley, Daniel Borok | — | Announced |
| Feb 1, 2018 | $3M Seed | Alex Konoplyasty, Daniel Borok | Flashpoint VC | Announced |
| Oct 26, 2016 | $1.1M Seed | — | PAT Spenner, Crawley Ventures, Meritage Funds, PV Ventures | Announced |
CaliberMind is a Boulder, Colorado-based technology company that builds a GTM intelligence platform focused on multi-touch attribution and marketing analytics for mid-market to enterprise B2B organizations.[2][3][4] It unifies fragmented data from various sources, tracks buyer touchpoints across the full funnel, attributes revenue to marketing efforts, and delivers actionable insights to Marketing Ops (MOps), Revenue Ops (RevOps), Analytics, and Sales teams, solving the problem of messy, siloed enterprise data that hinders confident decision-making.[2][3][4][5] With around 33 employees and $6.9 million in revenue, plus $17.9 million in total funding including an $8 million round, the company shows solid growth momentum through features like B2B Funnels for trend identification and account-based metrics, helping teams prove marketing impact and optimize campaigns.[3][4]
CaliberMind emerged from the need to tame chaotic B2B marketing data, founded by a team of marketing analysts, data scientists, engineers, and MarOps professionals obsessed with data unification.[2] Key figure Andy, with over 13 years of experience scaling startups—including developing the first ERP in the cannabis space—has shaped its processes for rapid business growth through feedback cycles.[2] The company evolved its focus around core values of clarity, competency, candor, collaboration, and customer-centricity, positioning itself as a flexible alternative to rigid tools, with early emphasis on solving enterprise data challenges for ABM and RevOps teams.[2]
CaliberMind rides the ABM and RevOps wave in B2B tech, where fragmented MarTech stacks and data silos plague sales-marketing alignment amid rising demands for provable ROI.[2][4][5] Its timing aligns with market forces like evolving tech stacks, AI-driven insights, and the shift to account-based strategies, enabling mid-market to enterprise firms to compete with data-informed precision against competitors like SalesIntel, Cognism, Enlyft, and Full Circle Insights.[1][3] By democratizing analytics and fostering trust through visibility, it influences the ecosystem by empowering GTM teams to optimize campaigns, streamline funnels, and drive revenue attribution in a landscape increasingly favoring unified intelligence platforms.[4][5]
CaliberMind is poised to expand as B2B GTM complexity grows, with modular capabilities and professional services unlocking deeper AI integrations and predictive modeling for high-value accounts.[4][5] Trends like real-time intent data, surge scoring, and cross-team collaboration will shape its path, potentially amplifying influence through partnerships in the $6.9M-revenue base and $17.9M funding-fueled innovations.[3][6] As data chaos persists, its flexible, transparent edge could solidify it as a go-to decision engine, turning messy signals into scalable wins for CMOs navigating enterprise scale.
CaliberMind has raised $14.1M in total across 4 funding rounds.
CaliberMind's investors include Lavrock Ventures, IAG Capital Partners, AperiamVentures, iNovia Capital, Noah Goodhart, Erik Matlick, DA Ventures, Dan Frawley, Daniel Borok, Alex Konoplyasty, Flashpoint VC, Pat Spenner.