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Button is a technology company.
Button has raised $64.0M across 4 funding rounds.
Key people at Button.
Button has raised $64.0M in total across 4 funding rounds.
Button provides a mobile commerce enablement platform leveraging AI to optimize performance for major brands. The company's core offering integrates identity, deep linking, and machine learning to enhance mobile marketing and advertising effectiveness. Its technology is designed to power a more efficient, commerce-driven internet, connecting consumers to relevant purchasing opportunities seamlessly within the mobile ecosystem.
Founded in 2014, Button was established by Michael Jaconi, Siddhartha Dabral, and Stephen Milbank. Their collective insight centered on the untapped potential within mobile experiences to drive significant commerce. They recognized the need for a sophisticated platform that could bridge the gap between user engagement and transactional outcomes on mobile, aiming to maximize the value of every interaction.
Button's platform is utilized by prominent global retailers, publishers, and content creators seeking to boost revenue and refine their mobile user experiences. The company envisions shaping the future of mobile commerce, striving to create a more integrated and profitable environment for businesses and a more fluid purchasing journey for consumers.
Button has raised $64.0M in total across 4 funding rounds.
Button's investors include Jeb Miller, FJ Labs, Oceans, Slow Ventures, Unusual Ventures, Haroon Mokhtarzada, Tim Kendall, Aman Sharma, DCM, Norwest Venture Partners, Redpoint Ventures, Jared Hyatt.
Key people at Button.
Button is a mobile commerce optimization platform that enables brands, publishers, creators, and advertisers to drive revenue through seamless commerce experiences in mobile apps and websites.[1][2][5] It solves the gap between browsing and buying by embedding higher-converting technology, such as deep linking, AI-powered personalization, and cookieless solutions, powering over $15 billion in consumer spending to date.[2][5] Button serves large enterprises in retail, travel, tourism, manufacturing, and space industries, with recent launches like "CuratedBy" for AI-driven discovery and recognition as a top mobile marketing platform.[1] Founded in 2014 and headquartered in New York (with a Greenwich, CT presence), it has raised $64-65 million in funding, employs around 58-82 people in a hybrid RemotePlus model, and maintains strong growth momentum, including doubled commerce volume projections in recent years.[1][2][3][4]
Button was founded in 2014 by Michael Jaconi, who serves as Co-Founder and CEO, emerging from the need to optimize mobile commerce amid rising app usage and fragmented buying experiences.[1][2][3] Headquartered initially in New York, it has evolved with offices or mentions in Greenwich, CT, and London, reflecting global expansion.[3][4] Early traction came from venture backing by investors like DCM Ventures, Redpoint Ventures, Norwest Venture Partners, and Icon Ventures, culminating in a Series C round for a total of $64.25-65 million.[1][3] Pivotal moments include driving $2 billion in spending by 2014-2020, scaling to over $15 billion, and adapting to cookieless trends with AI tools, while earning workplace accolades from Fortune, Inc., and BuiltIn.[1][2]
Button rides the mobile commerce and cookieless marketing wave, capitalizing on privacy regulations, AI-driven discovery, and the shift to app-centric shopping post-iOS tracking changes.[1][5] Timing aligns with explosive growth in affiliate/creator marketing and social commerce, where traditional cookies fail, positioning Button ahead of competitors like Bitly or Affilimate through specialized deep linking and attribution.[3][5] Market forces like rising mobile spend (e.g., $15B+ driven) and e-commerce's retail tech boom favor it, as seen in industries from travel to space.[1][3] It influences the ecosystem by enabling publishers to scale AI commerce, boosting startup revenue models and powering a "commerce-driven internet" for better consumer taps-to-purchase.[2][5]
Button's trajectory points to accelerated dominance in AI-optimized, privacy-first mobile marketing, with expansions like "CuratedBy" signaling deeper AI integration for creator economies and post-cookie attribution.[1][5] Trends like generative AI discovery, app-to-web seamless journeys, and global retail digitization will propel growth, potentially doubling commerce volumes again amid $18.7M revenue estimates.[4][5] Its influence may evolve by setting standards for tappable commerce, drawing more enterprise adoption and IPO liquidity via platforms like EquityZen, reinforcing its role as the engine for a revenue-fueled mobile internet.[1][2]
Button has raised $64.0M across 4 funding rounds. Most recently, it raised $30.0M Series C in June 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2019 | $30.0M Series C | Jeb Miller | FJ Labs, Oceans, Slow Ventures, Unusual Ventures, Haroon Mokhtarzada, Tim Kendall, Aman Sharma, DCM, Norwest Venture Partners, Redpoint Ventures |
| Jan 1, 2017 | $20.0M Series B | Jared Hyatt | FJ Labs, Oceans, Slow Ventures, Unusual Ventures, Haroon Mokhtarzada, Tim Kendall, DCM, Greycroft, Redpoint Ventures |
| Jan 1, 2015 | $12.0M Series A | Chris Moore | ACME Capital, Album VC, Catapult Capital, Fifth Wall, FJ Labs, IVP, Mayfield, Oceans, Polygon, Quiet Capital, Quona Capital, Science, Slow Ventures, Unusual Ventures, Vayner RSE, Chung Ng, Haroon Mokhtarzada, Oliver Jung, Shervin Pishevar, Tim Kendall, David Stern, DCM, Greycroft, Vayner/RSE |
| Jul 1, 2014 | $2.0M Seed | Ryan Moore | BoxGroup, Brainchild, CoinFund, EQT Ventures, Equal Ventures, Goodwater Capital, Greycroft, M.G. Siegler, Oceans, Slow Ventures, The Engine, Unusual Ventures, Rick Lewis, David Chang, Jeremy Yap, MG Siegler, Scott Belsky, Gary Fritz, Haroon Mokhtarzada, Lars Albright, Neel Grover, Ray Rothrock, Scott Kurnit, Tim Kendall, DCM, MESA+, Vayner/RSE |
