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§ Private Profile · New York City, NY, USA
Mobile mobile commerce platform connecting apps and publishers to retailers and brands via deep-linking technology, powering partnerships.
Button has raised $64.0M across 4 funding rounds.
Key people at Button.
Button has raised $64.0M in total across 4 funding rounds.
Based in New York City, Button is a mobile commerce platform that connects digital publishers and applications to retailers and brands through deep-linking technology. The company's enterprise software enables developers to integrate contextually relevant affiliate marketing, creator marketing, and partnership transactions directly into their mobile interfaces across the retail and travel sectors. The venture-backed company operates with an estimated workforce of between 11 and 50 employees and has secured $64.3 million in total funding to date, capital utilized to support its international expansion into regional markets including Latin America and Australia. Its capitalization history includes a $20 million Series B financing round led by institutional investor Norwest, while its technology infrastructure supports major corporate partners and customers such as Uber, eBay, Foursquare, and Groupon. Button was founded in 2014 by Michael Jaconi and Stephen Milbank.
Button is a mobile commerce optimization platform that enables brands, publishers, creators, and advertisers to drive revenue through seamless commerce experiences in mobile apps and websites.[1][2][5] It solves the gap between browsing and buying by embedding higher-converting technology, such as deep linking, AI-powered personalization, and cookieless solutions, powering over $15 billion in consumer spending to date.[2][5] Button serves large enterprises in retail, travel, tourism, manufacturing, and space industries, with recent launches like "CuratedBy" for AI-driven discovery and recognition as a top mobile marketing platform.[1] Founded in 2014 and headquartered in New York (with a Greenwich, CT presence), it has raised $64-65 million in funding, employs around 58-82 people in a hybrid RemotePlus model, and maintains strong growth momentum, including doubled commerce volume projections in recent years.[1][2][3][4]
Button was founded in 2014 by Michael Jaconi, who serves as Co-Founder and CEO, emerging from the need to optimize mobile commerce amid rising app usage and fragmented buying experiences.[1][2][3] Headquartered initially in New York, it has evolved with offices or mentions in Greenwich, CT, and London, reflecting global expansion.[3][4] Early traction came from venture backing by investors like DCM Ventures, Redpoint Ventures, Norwest Venture Partners, and Icon Ventures, culminating in a Series C round for a total of $64.25-65 million.[1][3] Pivotal moments include driving $2 billion in spending by 2014-2020, scaling to over $15 billion, and adapting to cookieless trends with AI tools, while earning workplace accolades from Fortune, Inc., and BuiltIn.[1][2]
Button rides the mobile commerce and cookieless marketing wave, capitalizing on privacy regulations, AI-driven discovery, and the shift to app-centric shopping post-iOS tracking changes.[1][5] Timing aligns with explosive growth in affiliate/creator marketing and social commerce, where traditional cookies fail, positioning Button ahead of competitors like Bitly or Affilimate through specialized deep linking and attribution.[3][5] Market forces like rising mobile spend (e.g., $15B+ driven) and e-commerce's retail tech boom favor it, as seen in industries from travel to space.[1][3] It influences the ecosystem by enabling publishers to scale AI commerce, boosting startup revenue models and powering a "commerce-driven internet" for better consumer taps-to-purchase.[2][5]
Button's trajectory points to accelerated dominance in AI-optimized, privacy-first mobile marketing, with expansions like "CuratedBy" signaling deeper AI integration for creator economies and post-cookie attribution.[1][5] Trends like generative AI discovery, app-to-web seamless journeys, and global retail digitization will propel growth, potentially doubling commerce volumes again amid $18.7M revenue estimates.[4][5] Its influence may evolve by setting standards for tappable commerce, drawing more enterprise adoption and IPO liquidity via platforms like EquityZen, reinforcing its role as the engine for a revenue-fueled mobile internet.[1][2]
Key people at Button.
Button has raised $64.0M in total across 4 funding rounds.
Button's investors include Jeb Miller, FJ Labs, Oceans, Slow Ventures, Unusual Ventures, Haroon Mokhtarzada, Tim Kendall, Aman Sharma, DCM, Norwest Venture Partners, Redpoint Ventures, Jared Hyatt.
Button has raised $64.0M across 4 funding rounds. Most recently, it raised $30.0M Series C in June 2019.
