Bulu is a technology company.
Bulu has raised $6.5M across 3 funding rounds.
Bulu has raised $6.5M in total across 3 funding rounds.
Bulu has raised $6.5M in total across 3 funding rounds.
Bulu's investors include Dundee VC, Innovation Endeavors, Insight Partners, IVP, Yext, Andy Sheehan.
Bulu is a woman-owned, tech-enabled 3PL (third-party logistics) provider based in Lincoln, Nebraska, specializing in kitting, multi-channel fulfillment, and omnichannel services for consumer packaged goods (CPG) brands, ecommerce, wholesale, and subscription boxes. It offers 5PL-level services—like advanced inventory management, software integrations, Amazon FBA prep, temperature-controlled storage, and shipping discounts—at 3PL rates, using a hybrid "Hub & Spoke" logistics model to handle unlimited sales channels efficiently.[1][2][5] Serving clients from startups to Fortune 500 companies like Disney, Crayola, and GNC, Bulu solves scalability issues in traditional fulfillment by enabling seamless storage, picking, packing, and shipping across D2C, B2B, and subscription models, with reported 500% client growth driven by referrals and a focus on "tricky ship" challenges.[2][5]
The company reports $20.6 million in revenue, 375 employees, and operates 120,000 square feet of warehouse space, emphasizing profitability, efficiency, and client retention through dedicated account managers and service guarantees.[2][4]
Bulu traces its roots to 2011-2012, when it launched as Bulu Box, one of the pioneering subscription box services for vitamins, supplements, and healthy snacks, quickly scaling to over 60,000 monthly subscribers.[2][4] Co-founder and CEO Paul Jarrett, leveraging hands-on experience in kitting and fulfillment for these boxes, pivoted the business as other brands sought similar services—leading to fulfillment for hundreds of programs, including major partners like Disney, Crayola, and GNC.[2][5] This evolution transformed Bulu into a full-service 3PL by emphasizing tech integrations and hybrid logistics, with early traction from subscription expertise fueling rapid expansion in Nebraska's logistics hub.[1][2]
Bulu rides the explosion of omnichannel ecommerce and CPG direct-to-consumer trends, where brands juggle Amazon, Shopify, wholesale, and subscriptions amid rising consumer expectations for speed and flexibility.[2][3][5] Its timing aligns with post-pandemic supply chain disruptions, enabling "anywhere fulfillment" through cloud-native WMS/OMS tools and a network of 1,500+ 3PLs via partners like Extensiv, reducing migration pains as brands scale.[3] Market forces like hybrid logistics demand favor Bulu in the Midwest's cost-effective hub, influencing the ecosystem by pioneering subscription-to-3PL transitions and driving 3PL innovation through feedback and tech adoption.[2][3]
Bulu's momentum—profitable growth, 500% client expansion, and plans for 250,000 additional square feet—positions it to dominate hybrid fulfillment as AI-driven logistics and global CPG omnichannel sales accelerate.[2] Expect deeper tech integrations, international expansion, and more Fortune 500 wins, shaped by trends in sustainable supply chains and real-time analytics. Its "tricky ship" edge will evolve influence from niche kitting leader to essential scalability partner for growth-minded brands, reinforcing why it's the last 3PL many need.[5]
Bulu has raised $6.5M across 3 funding rounds. Most recently, it raised $2.0M Venture Round in May 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2015 | $2.0M Venture Round | Dundee VC | |
| May 1, 2014 | $4.0M Series A | Dundee VC | |
| Sep 1, 2012 | $550K Series A | Dundee VC, Innovation Endeavors, Insight Partners, IVP, Yext, Andy Sheehan |