Brut has raised $40.0M in total across 1 funding round.
Brut's investors include Blisce, CRV, Equity Alliance, Flex Capital, Fortress Investment Group, Greycroft, Left Lane Capital, NFX, The Finger Group, Alex Oppenheimer, Gary Lauder, Justin Mateen.
Brut. is a global digital media company specializing in short-form video content focused on news, entertainment, and social issues for Millennials and Gen Z. Headquartered in Paris, France, it publishes daily content in three languages across eight social platforms, generating over 1.5 billion views monthly, with a strong presence in Europe, India, and the US where it ranks top 3 on Facebook and TikTok.[1][2][3] As a Certified B Corporation since April 2021, Brut. emphasizes positive impact through topics like climate emergency, discrimination, and gender equality, while serving young global audiences (70% under 35) via innovative, mobile-first formats.[1][2] It has raised $126 million in funding, including a $75 million round, fueling expansion across four continents.[4]
Launched in 2016, Brut. emerged as a response to the need for engaging, youth-oriented news in the social media era, quickly becoming Europe's leading social media outlet.[2][4] Founders leveraged the rise of short-form video to target Millennials and Gen Z, building early traction through viral content on platforms like Facebook and expanding to offices on two continents (primarily France and India).[1][3] Pivotal moments include achieving 1.5 billion monthly views, B Corp certification in 2021, and becoming the official producer for the Festival de Cannes since 2022, which garnered 384 million global views in 2023 with 70% of its audience under 35.[1][2]
Brut. rides the explosive growth of short-form video and social media news, capitalizing on TikTok, Facebook, and Instagram dominance among Gen Z, where traditional outlets struggle for engagement.[2][4] Timing aligns with post-2016 shifts toward mobile-first, authentic content amid misinformation concerns, positioning Brut. as a trusted alternative with verified metrics via Tubular Labs.[2][4] Market forces like rising ad spend on social video (e.g., GVMA standards) and demand for purpose-driven media favor its model, while its B Corp status and Cannes role influence the ecosystem by normalizing impactful, youth-centric journalism in tech-media hybrids.[1][2]
Brut.'s momentum—fueled by $126M funding and billion-scale views—positions it for deeper US penetration and AI-enhanced personalization in short-form content.[4] Trends like social commerce, immersive AR videos, and global youth activism will shape its path, potentially evolving influence through partnerships or metaverse expansions. As the go-to for informed Gen Z choices, Brut. could redefine media's societal role, scaling its B Corp impact worldwide.[1][2]
Brut has raised $40.0M across 1 funding round. Most recently, it raised $40.0M Series B in October 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2019 | $40.0M Series B | Blisce, CRV, Equity Alliance, Flex Capital, Fortress Investment Group, Greycroft, Left Lane Capital, NFX, The Finger Group, Alex Oppenheimer, Gary Lauder, Justin Mateen, Sean Rad |
