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§ Private Profile · 1515 S Capital of Texas Highway, Suite 306, Austin, TX 78746, USA
SaaS platform for farmers, providing livestock management and cattle tracking with real-time analytics to optimize health and profitability.
Based in Austin, Texas, Breedr operates a subscription-based software-as-a-service platform that provides livestock management, precision agriculture tools, and supply chain analytics for commercial cattle producers. The enterprise software utilizes artificial intelligence and real-time data tracking to monitor animal health, optimize feed efficiency, facilitate livestock trading, and streamline inventory record-keeping from conception through the final carcass stage. By connecting independent farmers directly with broader agricultural supply chains, the technology enables producers to track financial returns and monitor sustainable beef production metrics. The organization currently serves a network of over 6,500 farmers worldwide, generating approximately $5.3 million in annual revenue, and has secured $17.5 million in total funding from venture capital firms and angel investors including Serra Ventures, LocalGlobe, Mons Investment, and Ian Hogarth. Breedr was established in 2018 by founder and chief executive officer Ian Wheal.
Breedr has raised $18.8M across 2 funding rounds.
Breedr has raised $18.8M in total across 2 funding rounds.
Breedr is a precision livestock management platform specializing in cattle tracking and data analytics for the beef supply chain. It builds software that monitors individual animals from conception to processing, delivering AI-powered insights on genetics, performance, beef quality, health, and sustainability to optimize operations and reduce waste[1][2][3][4]. Serving ranchers, cow-calf producers, feed yards, packers, and retailers, Breedr solves inefficiencies in livestock management by enabling data-driven collaboration, real-time feedback, and traceability, which boosts profitability, cuts carbon emissions, and secures premium contracts[1][2][3][4][5]. With over 6,500 farmers worldwide and a 5-star app rating, it demonstrates strong growth through its intuitive app and network effects in the beef industry[3][4].
Breedr was founded in 2018 by Ian Wheal, son of a fourth-generation cattleman from the UK, who drew from family ranching heritage to address pain points like manual inventory tracking and proving livestock quality[1][4][5][6]. Motivated by firsthand ranch challenges, Wheal aimed to bridge tradition and technology, starting with a simple app for farmers like his parents to earn better returns through data proof[5][6]. Early traction came from a handful of farms, evolving into a global network of thousands; pivotal moments include developing the first end-to-end digital beef supply chain connection, now led by a team blending cattle expertise and tech, including COO James Law, CTO Liam Farrell, and others[2][4][5][6].
Breedr stands out in livestock tech through these key strengths:
Breedr rides the agritech wave of precision farming and supply chain digitization, capitalizing on rising demands for sustainable protein amid climate pressures and consumer traceability needs. Timing aligns with post-2018 advancements in AI, IoT (EID tags), and big data, transforming fragmented beef industries—valued at billions—toward efficiency amid labor shortages and emissions regulations[1][2][3][4]. Market forces like premium beef pricing and carbon tracking favor it, as Breedr influences the ecosystem by creating producer networks that standardize data, foster investments, and enrich rural communities, positioning it as a leader against rivals like AgriWebb or HerdDogg[1][3][6].
Breedr is poised to expand its precision network globally, targeting more U.S. beef programs and international markets with tailored AI for genomics sorting and carbon credits. Trends like regenerative ag, blockchain traceability, and AI-driven breeding will amplify its edge, potentially doubling commercial beef value as promised. Its producer-first evolution could redefine supply chains, turning data into the ultimate ranch profit driver—echoing its founding mantra: bridging ranch heritage with tech to secure sustainable gains.
Breedr has raised $18.8M across 2 funding rounds. Most recently, it raised $15.8M Other Equity in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 22, 2022 | $15.8M Venture Round | Oliver Hogg | — | Announced |
| Mar 1, 2019 | $3M Seed | Remus Brett | Breega, Digital Horizon VC, Eight Roads, Frontline Ventures, Outrun Ventures, Pario Ventures, Point Nine Capital, Redline Capital, Topps Tiles, Union Square Ventures, Jonathan Goodwin, JON Moulton, Paul Forster, ROB Dobson, Darren Shapland, IAN Hogarth, Jonathan Mckay, Forward Partners, Mons Investments | Announced |
Breedr has raised $18.8M in total across 2 funding rounds.
Breedr's investors include Oliver Hogg, Remus Brett, Breega, Digital Horizon VC, Eight Roads, Frontline Ventures, Outrun Ventures, Pario Ventures, Point Nine Capital, Redline Capital, Topps Tiles, Union Square Ventures.