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§ Private Profile · 149 5th Ave Fl 9, New York City, New York, 10010, United States
A marketing intelligence platform for enterprises, analyzing competitors' digital advertising and sponsored content strategies.
BrandTotal is a New York City-based marketing intelligence software platform that enables enterprises to analyze and reverse-engineer their competitors' digital advertising strategies in real time. Operating as a software-as-a-service business, the company utilizes machine learning to uncover competitive threats across sponsored content, addressing a market gap where the majority of targeted social media posts remain hidden from public view. The enterprise software provider generates approximately $6.3 million in revenue and maintains a workforce of 20 to 50 employees across its offices in the United States and Tel Aviv. BrandTotal has secured $20 million in total venture capital funding across three rounds, including a recent $12 million financing event, while notably navigating a high-profile legal dispute with Facebook regarding data collection practices. The company was founded in 2016 by Alon Leibovich, Amir Leshman, and Omer Ramote.
BrandTotal has raised $22.0M across 4 funding rounds.
BrandTotal has raised $22.0M in total across 4 funding rounds.
BrandTotal has raised $22.0M across 4 funding rounds. Most recently, it raised $12.0M Series B in September 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2020 | $12M Series B | Natty Nashman | Flint Capital, Glilot Capital Partners, NFX, Norwest Venture Partners, OurCrowd, UpWest, Marty Weiss, Prescott Watson | Announced |
| Sep 26, 2018 | $6M Series A | Sergey Gribov | Fabrice Grinda, Glilot Capital Partners, KDC Media Fund, NHN Ventures, Semyon Dukach | Announced |
| Jul 26, 2017 | $2M Venture Round | Glilot Capital Partners | Dick Clark Productions, KDC Media Fund | Announced |
| Jul 1, 2017 | $2M Seed | Glilot Capital Partners | Flint Capital, NFX, Norwest Venture Partners, OurCrowd, UpWest, Marty Weiss, Prescott Watson, Dick Clark Productions, KDC Media Fund | Announced |
BrandTotal has raised $22.0M in total across 4 funding rounds.
BrandTotal's investors include Natty Nashman, Flint Capital, Glilot Capital Partners, NFX, Norwest Venture Partners, OurCrowd, UpWest, Marty Weiss, Prescott Watson, Sergey Gribov, Fabrice Grinda, KDC Media Fund.
BrandTotal is a VC-backed SaaS technology company founded in 2016, headquartered in Tel Aviv with operations in New York City, that builds a real-time competitive intelligence platform powered by AI, machine learning, cybersecurity techniques, and data science[1][2][3][4]. It serves media, insights, analytics teams, brand marketers, and enterprises by reverse-engineering competitors' "dark marketing" strategies across social media platforms, delivering actionable reports on KPIs like digital share of voice, share of topic, ad creative performance, and consumer insights to enable agile adaptation and competitive edges[1][2][3][5]. The platform monitors all social channels in real-time, helping clients uncover hidden marketing tactics that traditional methods miss, with early momentum from $8 million in total funding (including a $6 million Series A in 2018 or later), partnerships like Microsoft Dynamics 365 and Oracle’s Startup Cloud Accelerator, and investors such as Flint Capital, FJ Labs, Glilot Capital Partners, Maor Investments, and INcapital Ventures[1][2].
BrandTotal emerged to tackle "dark marketing™"—the opaque, data-driven tactics replacing traditional marketing, which leave teams blind to competitors' moves[1]. Co-founders Alon Leibovich (CEO) and Rachel Pleet (also handling marketing and operations) launched the company in 2016 from Tel Aviv, drawing on expertise in high-tech software to apply cybersecurity, AI, and machine learning for marketing intelligence[1]. Early traction included funding starting in January 2018, reaching $8 million total by the Series A, plus key partnerships: a July 2018 Microsoft deal integrating features into Dynamics 365, and an August 2018 spot in Oracle’s Startup Cloud Accelerator for mentoring and resources[2]. These milestones fueled growth, expanding sales in New York and enhancing data science capabilities[2].
BrandTotal rides the explosion of AI-powered martech and competitive intelligence amid fragmented social media ecosystems, where "dark marketing" exploits data silos for stealth advantages[1][2]. Timing aligns with rising demand for real-time analytics as digital ad spend surges and privacy regulations complicate tracking, positioning BrandTotal to capitalize on market forces like AI democratization and the need for agile strategies in a post-cookie world[2][5]. It influences the ecosystem by empowering startups and enterprises—working with "world's most reputable names"—to level the playing field, fostering innovation in marketing while highlighting how tech like ML can turn competitive opacity into actionable intelligence[1][2][6].
BrandTotal's edge in demystifying dark marketing positions it for expansion into broader martech integrations and global sales growth, leveraging its $8 million war chest to scale data science amid AI advancements[2]. Trends like multimodal AI analysis and zero-party data will amplify its platform, potentially evolving it into a full-suite intelligence hub influencing how brands navigate hyper-competitive digital landscapes. As martech consolidates, expect BrandTotal to deepen enterprise adoption, sustaining its mission to make marketers perpetually one step ahead[1][5].