Loading organizations...
Brandfolder by Smartsheet is a Denver, Colorado-based software company that provides a digital asset management platform for enterprise organizations to organize, control, and distribute their digital images, videos, and creative content. The company operated independently with more than $10 million in venture funding before being acquired by Smartsheet for $155 million in September 2020. Following the acquisition, the platform integrated into a broader work management ecosystem that currently employs over 3,000 people globally. Its enterprise software serves marketing, legal, and creative teams across various industries, securing software contracts with major corporate customers including Slack, Lyft, and Mastercard. The parent organization recently transitioned to a private entity after being purchased by Blackstone and Vista Equity Partners for $8.4 billion in January 2025. Brandfolder was originally founded in 2012 by technology entrepreneur Luke Beatty.
Brandfolder by Smartsheet has raised $3.0M across 1 funding round.
Brandfolder by Smartsheet has raised $3.0M in total across 1 funding round.
Brandfolder by Smartsheet has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in January 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2015 | $3M Seed | — | Adverb Ventures, Coelius Capital, Colle Capital, CSC Venture Capital, Dawn Capital, Kevin Ding, Homebrew, Khosla Ventures, LocalGlobe, MMC Ventures, Norwest Venture Partners, Prelude Ventures, Target Global, Andy Rankin, Anshu Sharma, DON Hutchison, Marc Mccabe, Vishal Makhijani | Announced |
Brandfolder by Smartsheet is a SaaS digital asset management (DAM) platform that enables marketers, creatives, and teams to organize, discover, control, distribute, and measure digital assets like images, videos, and models in one centralized location.[1][3][4][6][7] Acquired by Smartsheet, it integrates project management with DAM to streamline content lifecycles from ideation to performance tracking, serving enterprises including over 90% of Fortune 100 companies and brands like McLaren Racing, Russell Stover, P.F. Chang's, and Zeal Optics.[3][7] It solves inefficiencies in asset discovery, duplicate efforts, chaotic workflows, and performance visibility by combining intuitive search, AI-powered metadata, analytics (Brand Intelligence), and integrations with tools like Adobe Creative Cloud, Salesforce, and Figma.[1][2][3][7] With 176 employees, $10 million in 2023 revenue, and strong growth via acquisition, it scales for organizations of any size while boosting marketing productivity.[4]
Brandfolder was founded in 2012 in Denver, Colorado, as an independent SaaS DAM provider focused on simplifying asset management for marketers and creatives.[4][5] The company raised $8.1 million in funding and grew to $8.8-10 million in revenue, building a platform recognized for usability and enterprise scalability.[4] A pivotal moment came with its acquisition by Smartsheet, a work management platform, which integrated Brandfolder's DAM capabilities to create a unified solution for content and project workflows.[1][3][5] This evolution transformed Brandfolder from a standalone storage tool into a strategic powerhouse combining planning, approvals, distribution, and analytics, accelerating traction with major brands.[1][3][7]
Brandfolder by Smartsheet rides the AI-driven transformation of digital asset management (DAM) from mere storage to strategic marketing intelligence, capitalizing on the explosion of content creation in the AI era.[1] Its timing aligns with surging demand for integrated workflows amid fragmented tools, where marketers waste hours on asset hunts and misaligned campaigns—market forces like multichannel distribution, real-time analytics, and enterprise scalability favor unified platforms.[2][7] By influencing the ecosystem through trusted integrations and adoption by 90%+ of Fortune 100 firms, it sets standards for content lifecycle management, empowering brands to optimize experiences and measure ROI in a content-saturated landscape.[3][7]
Brandfolder by Smartsheet is poised to dominate as the go-to DAM for AI-augmented marketing, expanding AI features like predictive metadata and deeper analytics to turn assets into proactive strategy drivers.[1][6] Trends like generative AI content floods and hyper-personalized campaigns will amplify its role, with growth fueled by Smartsheet's ecosystem and enterprise wins. Its influence may evolve toward full-stack creative operations platforms, solidifying its position as the "game-changer" in smarter DAM.[1][3] This strategic powerhouse returns to its core promise: transforming storage into impact.
Brandfolder by Smartsheet has raised $3.0M in total across 1 funding round.
Brandfolder by Smartsheet's investors include Adverb Ventures, Coelius Capital, Colle Capital, CSC Venture Capital, Dawn Capital, Kevin Ding, Homebrew, Khosla Ventures, LocalGlobe, MMC Ventures, Norwest Venture Partners, Prelude Ventures.
