Brand Fund 1

Brand Fund 1 is a venture capital fund, a partnership between Previously Unavailable and Icehouse Ventures, investing in early-stage companies. It targets enterprises where strategic brand building directly drives market success and growth. The fund provides capital and guidance, cultivating distinctive brand identities from inception, crucial for competitive advantage.

Launched in late 2022, the fund emerged from the conviction of Previously Unavailable partners James Hurman and Simon Pound. Hurman, an expert in brand strategy, and Pound, in technology brand marketing, recognized powerful brand narratives are vital for startup differentiation and long-term viability. This understanding forms Brand Fund 1's investment thesis.

Brand Fund 1 targets high-growth companies prioritizing brand creation across diverse sectors. Its portfolio leverages robust brand identities for market penetration and sustained expansion. The fund envisions cultivating successful, brand-centric enterprises, planning ongoing support through future funds, solidifying the enduring impact of brand-led business models.