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§ Private Profile · Christchurch, Canterbury, New Zealand
A food technology platform providing free meal planning and smart shopping for consumers, delivering real-time behavioral insights to FMCG brands.
Appetise is a New Zealand-based food technology company that provides a free meal planning and grocery ordering platform for consumers while selling aggregated behavioral data to fast-moving consumer goods companies across the region. The platform serves over 90,000 households, generating real-time consumer insights that recently helped triple its revenue from $1.2 million to $3.5 million over a six-month period. Its enterprise data product is utilized by major food and beverage corporations including Heinz Australia, Fonterra, and Tegel. The company has secured significant capital to fund its international expansion, including a NZ$4 million pre-Series A round in August 2024 backed by Icehouse Ventures and OIF Ventures, alongside a subsequent $7 million Series A financing. Originally launched as a subscription recipe application called MenuAid, the enterprise was founded during the 2020 pandemic by Toby Hilliam and Elise Hilliam.
Appetise has raised $7.0M across 1 funding round.
Appetise has raised $7.0M in total across 1 funding round.
Appetise has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 19, 2026 | $7M Series A | Icehouse Ventures | Brand Fund 1, K1W1, Nzvc, OUR Innovation Fund | Announced |
Appetise has raised $7.0M in total across 1 funding round.
Appetise's investors include Icehouse Ventures, Brand Fund 1, K1W1, NZVC, Our Innovation Fund.