Bracket

High-Level Overview

Bracket is a data synchronization platform that enables seamless, real-time, two-way syncs between business tools—such as Salesforce, Airtable, and Google Sheets—and databases like PostgreSQL and MySQL. The company’s mission is to empower engineering and business teams to collaborate efficiently by eliminating data silos and reducing the need for custom-built integrations. Bracket serves companies that rely on SaaS tools for customer-facing operations but need to keep their backend databases in sync for real-time visibility and action. By automating bidirectional data flows, Bracket solves the persistent problem of manual, error-prone data updates and the high engineering cost of building and maintaining bespoke sync solutions. The product has gained traction among startups and mid-sized companies looking to streamline internal workflows, build lightweight admin dashboards, and avoid reinventing the wheel for common integration needs.

Origin Story

Bracket was founded by Vinesh, Ian, and Kunal, engineers with experience in startups across Turkey and Indonesia. The idea emerged from their firsthand frustration with the inefficiencies of integrating business tools with backend databases. They observed that engineering teams were often burdened with building custom UIs or complex integrations to keep data in sync, which led to low adoption and wasted resources. Early traction came from companies using Bracket to stand up lightweight BI solutions, internal admin tools, and quick dashboards, but the founders realized there was a broader need for a simple, flexible sync platform. Their pivotal moment was when they saw customers using Bracket not just as a stop-gap, but as a core part of their data infrastructure, prompting them to double down on making the product more robust and scalable.

Core Differentiators

• Bidirectional Syncing: Bracket supports real-time, two-way data flows between SaaS tools and databases, a rare capability in the integration space.
• Ease of Use: Setup takes minutes, with intuitive interfaces and minimal technical expertise required—engineers and non-engineers alike can configure syncs.
• Flexible Integrations: Supports a growing list of connectors, including Salesforce, Airtable, Google Sheets, Postgres, and MySQL, with a commitment to building new integrations based on user feedback.
• Speed and Reliability: Offers both polling (30–60 seconds) and streaming (10–30 seconds) sync methods, ensuring near-real-time data consistency.
• Developer-Centric Philosophy: Built for engineers but designed to be accessible to business users, with responsive support and a willingness to customize features.
• Remote-First and Global Talent: The team is distributed, reflecting a commitment to global collaboration and diverse perspectives.

Role in the Broader Tech Landscape

Bracket is riding the wave of the no-code/low-code movement and the growing demand for internal tooling that bridges the gap between business and engineering teams. As companies increasingly rely on SaaS tools for customer-facing operations, the need for seamless data integration with backend systems has become a critical pain point. Bracket’s timing is ideal, as more organizations seek to avoid the high cost and complexity of custom integrations and instead opt for off-the-shelf solutions that are fast to deploy and easy to maintain. The company is influencing the ecosystem by enabling faster iteration, reducing technical debt, and empowering non-technical teams to participate in data-driven workflows. Market forces, such as the rise of remote work and the proliferation of SaaS tools, are working in Bracket’s favor, making its solution more relevant than ever.

Quick Take & Future Outlook

Bracket is poised to become a go-to platform for two-way data synchronization, not just for Salesforce and Postgres, but for a wide range of business tools and databases. The company’s focus on simplicity, speed, and flexibility positions it well to capture a growing market as more companies seek to streamline their data workflows. Future trends, such as the continued rise of no-code platforms and the increasing complexity of data ecosystems, will likely drive further adoption. Bracket’s influence is likely to expand as it builds out its integration ecosystem and deepens its support for enterprise use cases. By solving a fundamental problem in the modern tech stack, Bracket is not just a tool—it’s a catalyst for more agile, collaborative, and data-driven organizations.