Blank Label

Blank Label is a technology company.

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Updated: Mar 21, 2026 ·

About

Blank Label builds custom-made menswear, including tailored shirts, suits, and dress pants, through a personalized fit experience. The company employs a made-to-order design process, crafting garments to individual customer specifications. This approach promotes sustainable production by creating items only as they are requested.

Founded in 2010 by Fan Bi and Danny Wong, Blank Label emerged from an insight into the market need for accessible, high-quality personalized attire. Their vision aimed to transform traditional custom tailoring, making bespoke garments available through an intuitive and streamlined process for clients.

Blank Label targets individuals seeking distinctive, perfectly-fitted clothing that aligns with their personal style and offers exceptional comfort. Its vision empowers customers to express authentic selves through custom apparel, maintaining a commitment to environmentally-conscious production and a customer-centric service model, aspiring to make personalized fashion broadly attainable.

Recent News & Mentions

Apr 1, 2015FundingBlank Label - Seed

Financial History

Blank Label has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in April 2015.

Total Raised

$1.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Apr 1, 2015	$1.0M Seed		Bessemer Venture Partners, First Star Ventures, Greylock, IVP, Kapor Capital, Long Journey Ventures, NextView Ventures, Gil Penchina, VitalStage Ventures, David Cancel, Dharmesh Shah, Joi Ito

Financial History

Blank Label has raised $1.0M across 1 funding round.

Total Raised

$1.0M

Valuation

N/A

Deep Dive

Blank Label is a direct-to-consumer custom menswear company that builds made-to-measure shirts, suits and tailored garments sold online and in showrooms, focused on personalized fit, fast turnaround and a high-touch retail experience[3][7]. Founded in the 2008–2013 window (sources vary), it has operated from Boston and expanded virtual fittings and digital-first operations before merging with peers in the custom-clothing space in 2024[1][3][6].

High-Level Overview

Concise summary: Blank Label is a custom menswear maker selling made-to-measure shirts, suits and related apparel through an online storefront and physical showrooms, emphasizing individualized fit, an efficient ordering process and relatively fast delivery times for tailored clothing[3][7].- For a portfolio-company style breakdown:
What product it builds: Made-to-measure menswear (dress shirts, suits, sport shirts and related tailored garments)[3][7]. - Who it serves: Professional and style-conscious men seeking personalized, well-fitting clothes via online ordering or in-store fittings[4][7]. - What problem it solves: Replaces ill-fitting off-the-rack garments with accessible custom tailoring and a predictable ordering/fit experience—reducing returns and fit frustration while offering quicker turnaround than traditional bespoke tailoring[3][6]. - Growth momentum: The company scaled digital/virtual fittings (virtual sales now represent a meaningful share of business), adopted Google Workspace to enable remote-first operations and improved response rates and revenue channels, and in January 2024 merged into a larger custom-clothing group with Black Lapel and Ratio Clothing to combine capabilities and scale[6][1].

Origin Story

Founding year and background: Public records and profiles list slightly different founding years (2008, 2009, 2010 and 2013 appear across sources), with the company commonly referenced as founded around 2010 in its own “Our Story” copy and earlier dates in business registries[1][3][4][5].- Founders and early idea: Blank Label’s narrative frames the business as created to offer an accessible, made-to-order alternative to traditional tailoring—celebrating individual fit and quality while avoiding overstock and heavy discounting by producing on demand[3]. Google’s customer case study quotes founder & CEO Fan Bi describing a shift to virtual fittings and a remote-first culture[6].- Early traction / pivotal moments: Key milestones include expanding virtual fittings and digital channels (virtual fittings became a substantial portion of sales), adopting Google Workspace to streamline communications and operations, and the strategic 2024 merger with Black Lapel and Ratio Clothing to pool production, retail footprint and technology[6][1].

Core Differentiators

Product differentiators: Made-to-measure garments produced on demand to customer measurements with an emphasis on classic styling and customization options[3][7].- Speed & service: Promises relatively fast turnaround (brand claims delivery in as soon as seven days for some items) and a fit guarantee to reduce buyer risk[7].- Digital + showroom model: Combines online sales with in-person fittings and virtual fittings (Google Meet), enabling a hybrid buying experience and broader reach[6][7].- Operational tools & data: Emphasis on digital collaboration tools and analytics to improve response times and scale virtual sales channels (as described in the Google Workspace case study)[6].- Scale via consolidation: The 2024 merger with Black Lapel and Ratio Clothing provides supply-chain scale, expanded product range and showroom expansion potential[1].

Role in the Broader Tech & Retail Landscape

Trend alignment: Blank Label rides the direct-to-consumer (DTC) and made-to-measure personalization trend that pairs e-commerce UX with manufacturing-on-demand to lower inventory waste and improve margins[3][7].- Timing: Growth in virtual fittings, remote buying behaviors accelerated by the pandemic, and improved e‑commerce logistics made an online custom-tailoring model more viable and scalable[6].- Market forces helping them: Consumer preference for personalization, sustainability pressure to avoid overproduction, and tooling for virtual fittings and remote customer service favor on-demand tailoring firms[3][6].- Influence: By blending showrooms, virtual fittings and streamlined digital operations, Blank Label exemplifies how apparel brands can modernize traditional tailoring and helps normalize made-to-measure as an accessible option in mainstream menswear[6][7].

Quick Take & Future Outlook

What's next: Post-merger, Blank Label’s most likely path is deeper integration under the Black Lapel umbrella—leveraging shared manufacturing, expanded showroom footprint and combined technology to increase product variety, shorten lead times, and capture more market share in custom menswear[1].- Trends that will shape them: Continued consumer demand for personalization, investments in virtual fitting tech (3D body scanning, AR try-ons), supply-chain automation and sustainability mandates will drive product and operational decisions.- Potential influence: If the merged group scales manufacturing efficiencies and improves virtual fitting accuracy, it could push greater adoption of made-to-measure across mid-market menswear and raise the bar on fit guarantees and delivery speed.- Final linking thought: Blank Label’s evolution—from a DTC custom-tailoring challenger to part of a consolidated category leader—illustrates how digital tools and strategic consolidation are professionalizing and scaling personalized apparel.

Notes and source caveats

Public sources disagree slightly on founding year and some corporate details (founding dates range across profiles)[1][3][4][5].- The company’s own site and vendor case studies emphasize brand positioning and operational results; third‑party business directories report varying commercial metrics[3][6][4].- The 2024 merger announcement with Black Lapel is a major recent development and frames the company’s current trajectory[1].

Sources

Frequently Asked Questions

How much funding has Blank Label raised?

Blank Label has raised $1.0M in total across 1 funding round.

Who are Blank Label's investors?

Blank Label's investors include Bessemer Venture Partners, First Star Ventures, Greylock, IVP, Kapor Capital, Long Journey Ventures, NextView Ventures, Gil Penchina, VitalStage Ventures, David Cancel, Dharmesh Shah, Joi Ito.