Birdies has raised $2.0M in total across 1 funding round.
Birdies's investors include 645 Ventures, Grace Beauty Capital, ThirdLove.
Birdie.ai is a SaaS platform leveraging AI and natural language processing (NLP) to analyze consumer opinions from public and private sources, delivering actionable insights for product development and optimization.[1][2] It serves large enterprise consumer products companies, such as P&G and Samsung, helping them identify product features customers like or dislike to inform strategic decisions across the product lifecycle.[2] By crawling reviews from channels like Amazon and Reddit, Birdie processes data into intuitive dashboards, charging yearly fees based on data volume and channels, with revenue under $5 million and around 47 employees based in Palo Alto, Miami, and São Paulo.[1][2]
A separate company, Birdie.care, builds a comprehensive homecare technology platform for agencies managing elderly care, digitizing operations like care management, rostering, finance, auditing, and communication.[3][4][7] It targets homecare providers in the UK and Germany, supporting 60,000 older adults daily through over 1,000 partners, saving 353,090 hours in care planning in 2023 alone via AI-driven efficiencies and one of Europe's largest home healthcare datasets.[3][5]
Birdie.ai was founded in 2018 by Brazilian serial entrepreneurs Alexandre Hadade (CEO, San Francisco), Patrícia Osorio (Miami), Rodrigo Pantigas (CPO), and Everton Cherman (CTO, Brazil), who holds a PhD in machine learning and was Latin America's youngest PhD recipient in the field at age 26.[1][2] The idea emerged from the founders' recognition of a gap in processing vast consumer feedback for product insights; they built a U.S.-based company with AI expertise, quickly securing clients like Samsung (via a $50k accelerator investment) and P&G.[2] Early traction came from enterprise adoption, backed by investors including SoftBank, Illuminate Ventures, Fusion Fund, Astella, and Endeavor Catalyst.[1]
Birdie.care launched in 2017 in London by Max, Raj, Abeed, and Gwen, driven by a mission to use technology for independent living among older adults.[4][5][6] Starting with care management software, it evolved through features like a family app, rostering, analytics, finance, and community tools ("Flock"), growing to 150+ employees, B-Corp certification, and rankings like 6th in Deloitte UK Technology Fast 50 (2023) with 5435% growth over four years.[3][4][5]
Birdie.ai rides the wave of AI-driven customer intelligence, where exploding review data (e.g., Amazon, Reddit) demands automated synthesis for product teams amid fierce consumer goods competition.[1][2] Timing aligns with enterprise AI adoption post-2020s NLP advances, empowering CPG giants like Samsung to iterate faster, reducing development cycles and boosting ROI on feedback loops.[2]
Birdie.care addresses aging population pressures and homecare workforce shortages, a $100B+ global market strained by funding gaps and manual processes.[3][6] Its expansion into Germany taps EMEA growth, using AI to enable scalable, data-rich care amid 300% YoY demand; it influences ecosystems by building massive datasets for predictive health tech and partnering for connected care.[3][5][7]
Birdie.ai's enterprise traction positions it for deeper CPG penetration, potentially expanding to new verticals like e-commerce with enhanced multimodal AI (voice/text/tone analysis).[1][8] Rising demand for real-time ROI-linked insights will fuel growth, especially as competitors lag in scale.
Birdie.care eyes UK dominance and global rollout (e.g., more EU markets), amplifying NLP/AI for intuitive platforms and personalized care via its dataset.[3] Trends like preventative homecare and regulatory pushes for efficiency will expand its influence, enabling agencies to thrive in workforce-scarce environments.
Both exemplify AI's dual role in consumer insights and healthcare, transforming data overload into strategic edges for a more responsive tech ecosystem.
Birdies has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2017 | $2.0M Seed | 645 Ventures, Grace Beauty Capital, ThirdLove |
