Birch is a technology company.
Birch has raised $1.0M across 1 funding round.
Birch has raised $1.0M in total across 1 funding round.
Birch Technology Inc is a Taiwan-based company specializing in Auto-ID products (automation and identification technologies) and POS (point-of-sale) systems for retail and hospitality markets. It designs and manufactures barcode scanners, MSR (magnetic stripe readers), barcode slot readers, receipt printers, cash drawers, and related peripherals, while also ranking as a top 3 POS/restaurant software provider in Taiwan's local market.[1][2][3][5] Serving international regions like North America, South America, and Eastern Europe, Birch employs 101-200 people, generates US$1-2.5 million in revenue, and offers marketing and after-sale support to partners.[1]
The company solves operational challenges in retail and hospitality by providing affordable, state-of-the-art hardware and software for inventory tracking, payments, and customer service automation. Its growth stems from a strong engineering team delivering practical solutions, with steady expansion in both local dominance and global distribution.[1][2][5]
Founded around 2008-2010 (described as a 15-year-old company in recent profiles and 17 years old in others), Birch Technology Inc emerged in Hsichih, Taipei Hsien, Taiwan, at 7F-13, No.79 Shin Tai Wu Road.[1][2] Little is publicly detailed about specific founders, but the company quickly specialized in Auto-ID technologies like barcode and MSR readers amid rising demand for efficient retail automation in Asia.[1][2]
Early traction came from Taiwan's local POS and restaurant software market, where Birch became a top 3 provider, combining hardware manufacturing with software distribution. Pivotal moments include international expansion into North America and Europe, leveraging its engineering expertise for competitive, affordable products.[1][3][5]
Birch rides the global retail automation trend, where Auto-ID and POS technologies address e-commerce growth, inventory efficiency, and contactless payments post-pandemic. Timing favors Taiwan's manufacturing strengths in electronics, with market forces like rising demand in emerging regions (North America, South America, Eastern Europe) boosting exporters.[1]
It influences the ecosystem by enabling small-to-medium retailers with cost-effective tools, reducing barriers to digital transformation in hospitality and reducing manual errors in identification processes. As POS integrates with AI and mobile tech, Birch's hybrid hardware-software model positions it amid supply chain localization trends away from mainland China.[1][2]
Birch is poised to expand internationally as POS systems evolve with AI-driven analytics and IoT integration, potentially growing beyond Taiwan's top-tier status into full global hardware leadership. Trends like sustainable retail tech and edge computing for scanners will shape its path, with opportunities in underserved markets.
Its influence may evolve by deepening software capabilities, tying back to its core as a reliable Auto-ID innovator sustaining retail efficiency worldwide.[1][2]
Birch has raised $1.0M in total across 1 funding round.
Birch's investors include August Capital, Main Sequence Ventures, Tenaya Capital, Rick Lewis.
Birch has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in January 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2018 | $1.0M Seed | August Capital, Main Sequence Ventures, Tenaya Capital, Rick Lewis |