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BigBasket is an online grocery shopping platform and mobile app based in Bangalore, India, that delivers fresh produce, meat, dairy, household essentials, and packaged goods. The ecommerce retailer operates across more than 300 Indian cities, processing over 250,000 daily orders from an inventory of 45,000 products. Serving approximately 10 million customers with a workforce of 22,000 employees, the company reached a valuation of two billion dollars and generated over one billion dollars in annual revenue. The enterprise received significant financial backing from major investors including Alibaba Group, Mirae, and CDC, and expanded its market share by acquiring the delivery firm DailyNinja in 2020. Founded in 2011 by Hari Menon, VS Sudhakar, VS Ramesh, Abhinay Choudhari, and Vipul Parekh, the platform was acquired by Tata Digital in 2021 for integration into the Tata Neu super app ecosystem.
BigBasket has raised $1.0B across 12 funding rounds.
Key people at BigBasket.
BigBasket was founded in 2011 by VS Sudhakar (Founder) and Vipul Parekh (Co-Founder) and VS Ramesh (Co-Founder).
BigBasket has raised $1.0B in total across 12 funding rounds.
Key people at BigBasket.
BigBasket has raised $1.0B across 12 funding rounds. Most recently, it raised $22.6M Debt in November 2025.
BigBasket was founded in 2011 by VS Sudhakar (Founder) and Vipul Parekh (Co-Founder) and VS Ramesh (Co-Founder).
BigBasket has raised $1.0B in total across 12 funding rounds.
BigBasket's investors include DBS Bank, Supermarket Grocery Supplies, Alibaba, British International Investment, Mirae Asset, Nilesh Kothari, Ashish Dave, Rober Haselsteiner, Bessemer Venture Partners, Helion Venture Partners, The Abraaj Group, Ascent Capital.
BigBasket is India’s largest online grocery retailer, founded in 2011 and headquartered in Bangalore. It operates under the name Supermarket Grocery Supplies Pvt. Ltd. and is owned by Tata Digital. The company offers a wide range of over 18,000 products from more than 1,000 brands, including fresh produce, packaged foods, beverages, and personal care items. Serving over 30 cities, BigBasket processes about 15 million orders monthly and caters to more than 20 million customers annually. It provides a convenient alternative to traditional grocery shopping by enabling customers to order online via its website or mobile app, with flexible delivery time slots and multiple payment options[1][2][5].
BigBasket’s core mission is to digitize and simplify grocery shopping in India by delivering freshness, reliability, and convenience through a tech-enabled supply chain. It serves urban consumers who seek quality groceries delivered to their doorstep, solving the problem of fragmented, inefficient, and time-consuming traditional grocery shopping dominated by local kirana stores. The company has shown strong growth momentum, becoming a unicorn by 2019 and expanding its footprint steadily. It has also diversified into offline retail with its physical store brand Fresho and recently launched a 10-minute food delivery service in Bengaluru, reflecting its innovation in quick commerce[2][3][4].
BigBasket was founded in 2011 by a team of experienced entrepreneurs—Hari Menon, Vipul Parekh, V.S. Sudhakar, V.S. Ramesh, and Abhinay Choudhari—who had prior experience with early Indian e-commerce ventures like Fabmart.com. They identified a significant gap in India’s retail landscape: the lack of a reliable online grocery delivery service. The idea emerged from the need to bring convenience to daily grocery shopping, a category traditionally underserved by e-commerce at the time. Early traction came from building a full-stack supply chain that ensured fresh produce delivery through refrigerated warehouses and temperature-controlled logistics, overcoming consumer skepticism about buying perishables online. This focus on freshness and reliability helped BigBasket grow rapidly across major Indian cities[3][4].
BigBasket rides the wave of digital transformation in India’s retail sector, particularly the rapid adoption of e-commerce for daily essentials. The timing was crucial as internet penetration and smartphone usage surged in India, creating a large urban consumer base ready for online grocery shopping. Market forces such as increasing urbanization, changing consumer behavior, and demand for convenience favor BigBasket’s model. Its tech-driven supply chain and logistics innovations set new standards in the grocery sector, influencing competitors and encouraging the digitization of traditional retail. As part of Tata Digital, BigBasket also benefits from integration with a larger ecosystem of digital services, enhancing its market reach and operational capabilities[1][2][4].
BigBasket is poised to deepen its market leadership by expanding its quick commerce offerings, such as the recent 10-minute delivery service, and scaling its offline presence through Fresho stores. Trends shaping its journey include growing consumer preference for online grocery shopping, increasing demand for fresh and organic products, and technological advances in supply chain automation and AI-driven inventory management. Its influence is likely to grow as it continues to integrate more deeply with Tata Digital’s ecosystem and leverages data analytics to personalize customer experiences. The company’s ability to innovate in delivery speed, product assortment, and sustainability will be key to maintaining its competitive edge in India’s evolving grocery market[2][4].
