Better Advisor

Betterment Advisor Solutions provides a comprehensive, tech-enabled custodial platform for independent Registered Investment Advisors. The platform offers automated portfolio management, including custom portfolios and a model marketplace, alongside sophisticated tax optimization strategies such as tax-loss harvesting and asset location. It also streamlines back-office operations through automated billing, digital client onboarding, and robust integrations, supporting various account types like IRAs, trusts, and 401(k)s.

The underlying company, Betterment, was founded by Jon Stein and Eli Broverman in 2008 with an initial vision to democratize financial advice through technology. Their insight centered on creating an automated, goal-based investment service. Betterment for Advisors later evolved into Betterment Advisor Solutions, signifying an expanded suite of functionalities tailored specifically for financial professionals seeking to leverage advanced digital tools.

Independent RIAs utilize Betterment Advisor Solutions to enhance practice efficiency and scale their business. The platform enables advisors to deliver personalized financial guidance by offloading administrative burdens and automating routine tasks. Betterment's overarching vision aims to empower advisors with sophisticated technology and support, allowing them to better serve clients and help them achieve improved financial outcomes through intelligent, automated investment management.