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§ Private Profile · London, United Kingdom
retail technology company provides crowdsourced data collection and AI recognition for consumer brands & retail, focused on in-store audits.
BeMyEye is a London-based retail technology company that provides crowdsourced data collection and AI-powered image recognition software for in-store retail execution audits. The platform currently operates across more than 20 countries and utilizes a decentralized network of over 3 million registered mobile app users to perform physical store compliance checks, such as verifying product availability, pricing, and promotional displays. Operating on a business-to-business data-as-a-service model, the enterprise significantly expanded its European market footprint and operational capabilities through the strategic corporate acquisitions of multiple regional competitors. The organization has secured approximately €24 million in total venture funding from lead investors including Nauta Capital to service large multinational consumer goods brands like Nestlé, PepsiCo, and Heineken. Before relocating its headquarters to the United Kingdom, BeMyEye was originally founded in Milan, Italy, in 2011 by Gian Luca Petrelli.
BeMyEye has raised $21.0M across 3 funding rounds.
BeMyEye has raised $21.0M in total across 3 funding rounds.
BeMyEye has raised $21.0M across 3 funding rounds. Most recently, it raised $11.0M Series C in November 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2017 | $11M Series C | FII Tech Growth | 360 Capital Partners, Elaia Partners, Nauta Capital, P101 | Announced |
| May 1, 2016 | $7M Series B | — | 360 Capital Partners, Elaia Partners, Nauta Capital, P101 | Announced |
| May 1, 2014 | $3M Series A | Pietro DE Nardis | 360 Capital Partners, Capital B!, Redseed | Announced |
BeMyEye has raised $21.0M in total across 3 funding rounds.
BeMyEye's investors include FII Tech Growth, 360 Capital Partners, Elaia Partners, Nauta Capital, P101, Pietro De Nardis, Capital B!, Redseed.
BeMyEye is a technology company founded in 2011 that builds AI-powered computer vision solutions for the retail industry, focusing on store execution and frictionless stores. Its core products enable brands and retailers to gather real-time in-store data via crowdsourced "Eyes" (freelance auditors) and field reps, using image recognition to generate actionable KPIs like assortment compliance, share of shelf, promotional compliance, and out-of-stock checks—reducing field visit times by 40% and improving execution by up to 30%.[1][2][3] Serving over 460 blue-chip clients including Nestlé, Samsung, Heineken, and Ferrero across 19 countries, BeMyEye addresses retail pain points like inefficient data collection and stockouts, with a network of 3+ million Eyes, $14.7 million in revenue, $20.6-25 million in funding, and around 90 employees based in London.[1][2][3][4]
The platform has evolved from crowdsourced mystery shopping to advanced analytics via apps like Compass for reps and Cockpit for managers, integrating seamlessly with existing tech stacks through APIs.[1][5][6] This drives growth by enabling real-time campaign adjustments during peak sales periods, where 60-70% of promotional sales occur early or late in cycles.[3]
BeMyEye was founded in 2011 in Italy by CEO Luca Pagano and launched as a crowdsourcing platform for in-store data collection, enlisting "Eyes" to snap photos and gather insights from supermarkets and stores for brands—essentially scaling up traditional mystery shopping.[3][4] Pagano emphasized creating fun, rewarding gig work, building Europe's largest crowd of on-demand data gatherers.[4] Early traction came from blue-chip clients needing real-time visibility on promotions and stock, generating positive ROI through better marketing efficiency.[3]
Pivotal growth included geographic expansion to 19 countries with 600,000 Eyes by 2018, followed by acquisitions like French rival LocalEyes (post-$9 million Series B in 2016) and UK competitor Task360 in 2018, adding 10,000 Taskers and solidifying UK dominance.[3][4] Partnerships, such as with US leader Quri, extended its transatlantic reach, evolving from basic data crowdsourcing to AI-driven retail intelligence.[3]
BeMyEye rides the retail tech wave of AI-driven execution and data democratization, fueled by e-commerce growth, supply chain disruptions, and demand for real-time POS insights amid stockout crises (e.g., peak promo periods).[3][6] Timing aligns with computer vision maturity and gig economy expansion, consolidating a fragmented market via acquisitions in advanced regions like the UK.[4] Favorable forces include blue-chip needs for scalable alternatives to field teams and the shift to frictionless retail experiences without registration barriers.[1][2]
It influences the ecosystem by partnering with US players like Quri for global scale, enhancing competitor intelligence, and enabling smaller retailers to adopt high-tech audits cost-effectively—pushing the industry toward AI-optimized, hybrid human-AI field marketing.[3][4]
BeMyEye is poised to expand its computer vision stack globally, leveraging acquisitions and partnerships to capture US markets and deepen AI for predictive analytics beyond audits, like demand forecasting.[3][4] Trends like edge AI, AR for reps, and Web3 gig incentives will shape its path, amplifying its 3+ million Eye network amid rising retail automation. Its influence may evolve from European consolidator to global standard-setter, supercharging execution for brands in a data-hungry world—unlocking the "retail experience of the future, today."[1][2][6]