BeMyEye is a technology company.
BeMyEye is a SaaS platform that leverages AI-powered image recognition and crowdsourcing to enhance retail execution and provide actionable market insights.
BeMyEye has raised $21.0M across 3 funding rounds.
BeMyEye has raised $21.0M in total across 3 funding rounds.
BeMyEye has raised $21.0M in total across 3 funding rounds.
BeMyEye's investors include 360 Capital Partners, Elaia Partners, Nauta Capital, P101.
BeMyEye is a technology company founded in 2011 that builds AI-powered computer vision solutions for the retail industry, focusing on store execution and frictionless stores. Its core products enable brands and retailers to gather real-time in-store data via crowdsourced "Eyes" (freelance auditors) and field reps, using image recognition to generate actionable KPIs like assortment compliance, share of shelf, promotional compliance, and out-of-stock checks—reducing field visit times by 40% and improving execution by up to 30%.[1][2][3] Serving over 460 blue-chip clients including Nestlé, Samsung, Heineken, and Ferrero across 19 countries, BeMyEye addresses retail pain points like inefficient data collection and stockouts, with a network of 3+ million Eyes, $14.7 million in revenue, $20.6-25 million in funding, and around 90 employees based in London.[1][2][3][4]
The platform has evolved from crowdsourced mystery shopping to advanced analytics via apps like Compass for reps and Cockpit for managers, integrating seamlessly with existing tech stacks through APIs.[1][5][6] This drives growth by enabling real-time campaign adjustments during peak sales periods, where 60-70% of promotional sales occur early or late in cycles.[3]
BeMyEye was founded in 2011 in Italy by CEO Luca Pagano and launched as a crowdsourcing platform for in-store data collection, enlisting "Eyes" to snap photos and gather insights from supermarkets and stores for brands—essentially scaling up traditional mystery shopping.[3][4] Pagano emphasized creating fun, rewarding gig work, building Europe's largest crowd of on-demand data gatherers.[4] Early traction came from blue-chip clients needing real-time visibility on promotions and stock, generating positive ROI through better marketing efficiency.[3]
Pivotal growth included geographic expansion to 19 countries with 600,000 Eyes by 2018, followed by acquisitions like French rival LocalEyes (post-$9 million Series B in 2016) and UK competitor Task360 in 2018, adding 10,000 Taskers and solidifying UK dominance.[3][4] Partnerships, such as with US leader Quri, extended its transatlantic reach, evolving from basic data crowdsourcing to AI-driven retail intelligence.[3]
BeMyEye rides the retail tech wave of AI-driven execution and data democratization, fueled by e-commerce growth, supply chain disruptions, and demand for real-time POS insights amid stockout crises (e.g., peak promo periods).[3][6] Timing aligns with computer vision maturity and gig economy expansion, consolidating a fragmented market via acquisitions in advanced regions like the UK.[4] Favorable forces include blue-chip needs for scalable alternatives to field teams and the shift to frictionless retail experiences without registration barriers.[1][2]
It influences the ecosystem by partnering with US players like Quri for global scale, enhancing competitor intelligence, and enabling smaller retailers to adopt high-tech audits cost-effectively—pushing the industry toward AI-optimized, hybrid human-AI field marketing.[3][4]
BeMyEye is poised to expand its computer vision stack globally, leveraging acquisitions and partnerships to capture US markets and deepen AI for predictive analytics beyond audits, like demand forecasting.[3][4] Trends like edge AI, AR for reps, and Web3 gig incentives will shape its path, amplifying its 3+ million Eye network amid rising retail automation. Its influence may evolve from European consolidator to global standard-setter, supercharging execution for brands in a data-hungry world—unlocking the "retail experience of the future, today."[1][2][6]
BeMyEye has raised $21.0M across 3 funding rounds. Most recently, it raised $11.0M Series C in November 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2017 | $11.0M Series C | 360 Capital Partners, Elaia Partners, Nauta Capital, P101 | |
| May 1, 2016 | $7.0M Series B | 360 Capital Partners, Elaia Partners, Nauta Capital, P101 | |
| May 1, 2014 | $3.0M Series A | 360 Capital Partners |