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§ Private Profile · Milan, Lombardia, Italy
Digital advertising and mobile marketing solutions provider for brands, offering geo-behavioral data for targeted campaigns and offline attribution.
Based in Milan, Italy, Beintoo is a mobile data and location intelligence company that provides geo-behavioral data and advanced geographic analysis for targeted digital advertising campaigns. The platform enables retail, automotive, and FMCG brands to execute drive-to-store marketing, measure offline footfall attribution, and gather consumer insights based on physical-world movements. Prior to its corporate acquisition, the enterprise raised approximately $7.5 million in venture funding and currently operates with an estimated 50 to 100 employees while leveraging a proprietary panel of millions of active users across Europe. The business was backed by early institutional investor TLcom Capital before being acquired in April 2020 by Publitalia '80, the primary advertising branch of the multinational media conglomerate Mediaset Group, now MediaForEurope. Beintoo was originally founded in September 2010 by Antonio Tomarchio, Filippo Privitera, Walter Ferrara, and William Nespoli.
Beintoo has raised $7.0M across 2 funding rounds.
Beintoo has raised $7.0M in total across 2 funding rounds.
Beintoo has raised $7.0M across 2 funding rounds. Most recently, it raised $2.0M Other Equity in October 2012.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 3, 2012 | $2M Venture Round | TLcom Capital | — | Announced |
| Jun 22, 2012 | $5M Series A | Claudio Giuliano | — | Announced |
Beintoo has raised $7.0M in total across 2 funding rounds.
Beintoo's investors include TLcom Capital, Claudio Giuliano.