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§ Private Profile · Arlington, VA, USA
A community-driven mobile app for grocery price comparison, helping shoppers optimize trips and providing data to CPG brands and retailers.
Basket is an Arlington, Virginia-based technology company that operates a community-driven grocery shopping and price comparison mobile application. The software platform allows everyday consumers to search for specific household items and compare real-time prices across local brick-and-mortar stores using aggregated crowdsourced data. To generate revenue, the enterprise monetizes its operations through business-to-business channels by selling consumer intent data, pricing analytics, and targeted advertising placements directly to consumer packaged goods brands and retail grocery chains. The company has amassed a user base of over one million shoppers and raised more than $12 million in total venture funding, which includes a $5 million seed round secured in 2016. Notable institutional backers include Revolution's Rise of the Rest Seed Fund and Capital One Growth Ventures. Basket was originally founded in 2014 by Neil Kataria and Andy Ellwood.
Basket has raised $17.4M across 4 funding rounds.
Basket has raised $17.4M in total across 4 funding rounds.
Basket has raised $17.4M across 4 funding rounds. Most recently, it raised $310K Other Equity in June 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 8, 2023 | $310K Venture Round | James Watt | — | Announced |
| Sep 1, 2017 | $10M Series A | — | LvlUp Ventures, Osney Capital, Quake Capital | Announced |
| Aug 1, 2014 | $3M Seed | — | Eniac Ventures, FirstMark Capital, Haroon Mokhtarzada, Allen Gannett, Ashish Agrawal, Costanoa Ventures, Creandum, Equal Ventures, Foobar.vc, Hyde Park Venture Partners, Jungle Ventures, Kunal Shah, Lightbank, Magma Partners, OWL Ventures, Powerhouse Ventures, Preface Ventures, Sahil Lavingia, Shaan's ALL Access Fund, SRB Ventures, Starther, Stephen Cole, Trammell Venture Partners, Union Square Ventures, XX | Announced |
| Jan 1, 2000 | $4M Seed | Matt Sacks | DAN Cobley, Harry Hugo, Jonathan Quinn, Justine Roberts CBE, ROB Small | Announced |
Basket is a London-based technology company founded in 2021 that builds an AI-powered wishlist mobile app for online shopping.[1][5] The platform enables users to save items from any store, track price drops, create shareable wishlists, and earn cashback by sharing with others via social media, primarily serving individual shoppers seeking organized, deal-aware purchasing.[1][5] It solves the problem of fragmented shopping discovery by centralizing wishlists across retailers, with features like price alerts and commissions adding monetization for users; the company has raised $6.1M in seed funding, including a $3.04M round about 7 months ago, signaling strong early growth momentum in the competitive e-commerce tools space.[1]
Basket was founded in 2021 in London, U.K., with headquarters at 20-22 Wenlock Road, though specific founders' names and backgrounds are not detailed in available sources.[1] The idea emerged amid rising mobile commerce trends, offering a simple yet powerful app to aggregate web-sourced shopping finds into organized lists for occasions like gifts or personal buys, evolving from basic wishlist functionality to AI-enhanced features like price tracking and cashback.[1][5] Early traction is evidenced by quick seed funding progression to a second round and app availability on web, mobile, and Chrome extension, positioning it as an active seed-stage player.[1][5]
(Note: A separate entity at bask3t.app focuses on fashion brands with social proof and sustainability tools, but primary sources confirm the core Basket as the consumer wishlist app.[4])
Basket rides the wave of AI-driven personalization in e-commerce, where shoppers increasingly demand tools for deal-hunting and sustainable buying amid economic pressures like inflation and return fatigue.[1][5] Timing aligns with post-2021 mobile commerce acceleration, as consumers shift to apps for organized discovery over fragmented browser tabs; market forces like rising online retail (projected to grow via AI agents) favor it, especially with competitors like Eachthing emphasizing transparency but lacking Basket's cashback social loop.[1] It influences the ecosystem by empowering user-generated sharing, potentially reducing retailer returns through better-fit recommendations and fostering a community-driven shopping meta.
Basket's trajectory points to scaling its AI wishlist into a full shopping agent ecosystem, potentially integrating more retailers or AR try-ons to capture share in the $5T+ global e-commerce market. Trends like agentic AI and social commerce will propel it, with funding momentum suggesting Series A pursuits amid user growth. Its influence could evolve from niche wishlist to ecosystem shaper, humanizing fragmented online shopping—much like its core promise of one-place organization for everyday finds.
Basket has raised $17.4M in total across 4 funding rounds.
Basket's investors include James Watt, LvlUp Ventures, Osney Capital, Quake Capital, ENIAC Ventures, FirstMark Capital, Haroon Mokhtarzada, Allen Gannett, Ashish Agrawal, Costanoa Ventures, Creandum, Equal Ventures.