BaiTube

BaiTube is a multi-channel network platform based in Shanghai, China, that manages content creators and influencers across short-form video and live streaming services. The organization builds a comprehensive digital ecosystem combining streaming content, social e-commerce, and brand marketing services to drive sales through key opinion leaders. Operating primarily within the social media ecosystems of Douyin and TikTok, the company partners with beauty brands and consumer goods companies seeking influencer marketing campaigns. The platform has supported prominent creators such as beauty blogger Luo Wangyu, who accumulated 10 million followers over 15 months and sold 13 million units through a single video broadcast. To support its international expansion, the enterprise secured tens of millions of RMB in Series A funding from lead investors Z Capital and Weeds Capital. BaiTube was founded in 2017 by Wang Aoyan and Chen Peijian.