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§ Private Profile · Artillerivej 86, st, th. DK-2300 København S.
Online marketplace connecting car owners with local auto repair shops to compare quotes and reviews for vehicle repair and maintenance.
AutoButler has raised $8.8M across 2 funding rounds.
Key people at AutoButler.
AutoButler has raised $8.8M in total across 2 funding rounds.
Based in Copenhagen, Denmark, AutoButler operates a B2B2C online marketplace that connects individual car owners with local auto repair shops to facilitate vehicle maintenance and repair services. The platform allows users to submit service requests and receive competitive quotes, generating revenue by charging partner garages subscription fees and commissions for secured leads. Operating across multiple European markets including Sweden, Germany, the United Kingdom, and France, the company has facilitated over 1 million repair quotes to date. Prior to its acquisition, the enterprise secured financial backing from notable venture capital firms including Index Ventures and Creandum. In July 2016, the French automotive manufacturer PSA Group, which is now part of Stellantis, acquired a majority stake in the business to expand its independent aftermarket strategy. AutoButler was founded in 2010 by Christian Legêne and Peter Michael Oxholm Zigler.
AutoButler has raised $8.8M in total across 2 funding rounds.
AutoButler's investors include Ben Holmes, Accel, Hoxton Ventures, Creandum, Dawn Capital, Nordic, Norman Fiore, Jesper Buch.
Key people at AutoButler.
AutoButler has raised $8.8M across 2 funding rounds. Most recently, it raised $8.0M Series B in July 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2014 | $8M Series B | BEN Holmes | Accel, Hoxton Ventures, Creandum, Dawn Capital, Nordic | Announced |
| Nov 19, 2012 | $800K Seed | Norman Fiore | Jesper Buch | Announced |
AutoButler is a Danish online platform founded in 2010 that enables car owners to compare prices, services, and competing offers from garages and mechanics for vehicle repairs and maintenance.[1] It serves individual car owners seeking transparent, cost-effective automotive services, solving the problem of opaque pricing and fragmented garage options in the traditionally analog car repair market.[1] The company raised $7.9M from investors including Creandum, Dawn Capital, Index Ventures, and Jesper Buch before being acquired by Groupe PSA (now part of Stellantis) in December 2019.[1] It demonstrated growth through international expansion, such as launching in France in October 2022 to capitalize on digital transformation in car repairs.[1]
(Note: A separate U.S.-based company, Auto Butler, offers paint protection services for new vehicles but appears unrelated based on distinct operations and founding details.[2][3])
AutoButler was founded in 2010 in Copenhagen, Denmark, at Artillerivej 86, targeting the underserved digital gap in Europe's car repair sector.[1] Specific founders are not detailed in available records, but the company quickly gained traction by providing online quotes and comparisons, disrupting a market lacking transparency.[1] Early momentum built through venture funding totaling $7.9M from prominent European VCs, culminating in its acquisition by Groupe PSA in December 2019, which likely accelerated its scaling efforts.[1] A pivotal expansion moment came in October 2022 with its launch in France, positioning it as a cross-border player in garage matchmaking.[1]
AutoButler rides the wave of digital marketplaces disrupting legacy service industries, particularly automotive repair, which lags behind retail and travel in online transformation.[1] Its timing aligns with rising consumer demand for transparency amid inflation-driven cost sensitivity and smartphone penetration for service bookings. Market forces like increasing vehicle complexity (e.g., EVs requiring specialized repairs) and labor shortages for mechanics favor aggregator platforms that efficiently match supply and demand.[1] By influencing the ecosystem, AutoButler pushes garages toward competitive pricing and digital adoption, fostering a more efficient European auto aftermarket now bolstered by PSA's global footprint.[1]
Under Stellantis (post-PSA merger), AutoButler is poised for deeper integration into OEM service networks, potentially expanding to more markets and EV-specific repairs.[1] Trends like AI-driven diagnostics and subscription-based maintenance will shape its evolution, amplifying its role in a €100B+ European aftermarket. Its influence may grow by standardizing digital repairs, delivering long-term value as the catalyst it set out to be in 2010.[1]
