Asia Pacific Internet Group

Asia Pacific Internet Group (APACIG) functions as an accelerator and incubator, primarily nurturing e-commerce and online startups across the Asia Pacific region. It provides a foundational platform and operational expertise to build and scale internet companies, focusing on replicating successful online business models. The group’s strategic approach emphasizes developing robust digital infrastructure and seamless online solutions to address market needs.

The entity was established in 2014 as a joint venture between Rocket Internet and Ooredoo. Founded by the Samwer brothers, Marc, Oliver, and Alexander, Rocket Internet’s original insight involved rapidly scaling proven internet business models globally. This partnership extended that strategy into Asia Pacific, leveraging Ooredoo’s regional presence to capitalize on the burgeoning digital economy and foster localized internet ventures.

APACIG’s ultimate beneficiaries are the consumers and businesses that utilize the digital services and products developed by its portfolio companies. The group's overarching mission is to promote innovation and entrepreneurship throughout the Asia Pacific, supporting the development of a vibrant internet ecosystem. It aims to solidify its position as a leading internet platform, driving regional digital transformation.