Argentum

Argentum operates as the foremost national trade association dedicated to supporting the senior living industry. The organization focuses on advocating for and advancing professionally managed, resident-centered senior living communities across the United States. It achieves this by developing and disseminating industry-leading events, publications, educational resources, and critical research, thereby fostering operational excellence and growth for its member companies.

Established in 1990, Argentum emerged from a growing recognition of the need for a unified voice and standardized practices within the evolving senior living sector. The initial insight centered on creating a robust framework that could support operators in delivering high-quality care and services, while also promoting the overall expansion and reputation of the industry. The association was formed to provide leadership and guidance in a rapidly expanding market.

The association serves a broad membership base comprising companies that own, operate, and support senior living communities, including assisted living, independent living, and memory care facilities. Argentum's vision is centered on improving the quality of life for seniors by empowering its members through advocacy, education, and innovation, ultimately shaping a future where senior living is widely recognized for its positive societal contributions and high standards of care.