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§ Private Profile · Lima, Peru
Fintech providing point-of-sale financing and online loans for middle-class consumers in Latin America, focused on instant credit.
Key people at Apurata.
Apurata was founded in 2017 by Jose Enrique Carrillo Pino (Co-founder & CTO) and Patrick Wakeham (Founder).
Founded in 2017 by José E. Carrillo Pino and Patrick Wakeham, Apurata is a Lima, Peru-based financial technology company providing point-of-sale financing and short-term online loans to underbanked middle-class consumers across Latin America. The digital platform specializes in instant underwriting for retail and e-commerce purchases ranging from $100 to $1,000, issuing accessible credit without extensive paperwork to address an estimated $3 billion Peruvian market opportunity. Through its core lending services and specialized Acuotaz financing product, the enterprise enables digital merchants to increase sales conversions and build customer loyalty. Operating with a dedicated team of 12 employees, including Chief Financial Officer Claudia González, the company generates approximately $9.9 million in annual revenue by charging interest and fees on its loans. The fintech firm is notably backed by the prominent startup accelerator Y Combinator following its participation in the program.
Key people at Apurata.
Apurata was founded in 2017 by Jose Enrique Carrillo Pino (Co-founder & CTO) and Patrick Wakeham (Founder).
Apurata is a fintech company providing point-of-sale financing and personal loans tailored to Latin America's underbanked middle class, a market estimated at $100 billion. It offers quick, unsecured loans ranging from approximately $30 to $300 (S/100 to S/1,000), with instant pre-approval and funds disbursed in as little as 29 minutes. The platform emphasizes convenience, allowing borrowers to repay loans flexibly at over 10,000 physical points of sale, combining digital ease with broad accessibility. Apurata’s technology leverages evolving credit algorithms to serve the “Near-Prime” segment, which traditionally lacks access to reliable credit[1][3][5].
For an investment firm, Apurata represents a fintech innovator focused on financial inclusion in Latin America, targeting a large underserved demographic with scalable digital lending solutions. Its mission centers on expanding credit access to middle-class consumers who are typically excluded from traditional banking. The company’s impact on the startup ecosystem includes advancing digital lending infrastructure and demonstrating the viability of point-of-sale financing in emerging markets[1][3].
Apurata was founded in 2016 in Lima, Peru. The founding team includes key figures such as Patrick Wakeham and José Enrique, who bring expertise in fintech innovation and optimization. The idea emerged from recognizing the vast underbanked middle-class population in Latin America that lacked access to affordable and convenient credit. Early traction was achieved by offering instant loan approvals and rapid disbursements, which differentiated Apurata from slower, collateral-dependent traditional lenders. Participation in Y Combinator’s Summer 2019 batch helped accelerate growth and refine their technology and business model[1][3][4].
Apurata rides the fintech wave of digital lending and financial inclusion in Latin America, where a significant portion of the population remains underbanked or excluded from traditional credit systems. The timing is critical due to increasing smartphone penetration, digital payment adoption, and regulatory support for fintech innovation in the region. Market forces such as rising consumer demand for credit, the growth of e-commerce, and merchants’ need for flexible payment options favor Apurata’s model. By enabling instant credit access at the point of sale, Apurata influences the broader ecosystem by demonstrating scalable, tech-driven solutions that empower consumers and merchants alike[1][3][6][7].
Apurata is well-positioned to expand its footprint across Latin America by scaling its digital lending platform and deepening penetration in the near-prime segment. Future trends shaping its journey include increased adoption of buy-now-pay-later (BNPL) models, enhanced credit scoring through AI, and broader fintech ecosystem integration. As financial inclusion remains a priority for governments and investors, Apurata’s influence is likely to grow, potentially evolving into a key enabler of consumer credit access and merchant financing in emerging markets. Continued innovation in speed, pricing, and user experience will be critical to maintaining competitive advantage and driving sustained growth[1][4].
This trajectory ties back to Apurata’s core mission: delivering better credit to Latin America’s middle class through technology, convenience, and trust.
