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§ Private Profile · San Francisco, CA, USA
A/B testing and feature release management platform for mobile, web, and OTT, enabling real-time updates without app store resubmission.
Apptimize has raised $18.1M across 4 funding rounds.
Key people at Apptimize.
Apptimize was founded in 2013 by Nancy Hua (Founder/CEO).
Apptimize has raised $18.1M in total across 4 funding rounds.
Based in San Francisco, California, Apptimize provides a business-to-business software-as-a-service platform and drop-in software development kit that enables targeted A/B testing and feature release management for mobile applications. The platform allows product managers and marketing teams to deploy real-time layout updates, target specific user segments, and test new features across iOS, Android, web, and over-the-top channels without requiring app store resubmissions. Prior to its strategic acquisition, the enterprise scaled its operations to a workforce of 50 employees and secured approximately $21 million in total venture capital funding. The company received early financial backing from notable institutional investors including Y Combinator and Costanoa Venture Capital, serving prominent corporate clients such as Vevo and Glassdoor before being acquired by digital engagement platform Airship in August 2019. Apptimize was founded in 2013 by Nancy Hua and Jeremy Orlow.
Key people at Apptimize.
Apptimize is a leading mobile experimentation and feature release management platform designed to help product teams innovate faster and create exceptional user experiences across mobile, hybrid, OTT, web, and server platforms. It primarily serves mobile product teams by enabling them to run A/B tests and optimize app features to increase user engagement, retention, and conversions. Its platform supports over 100 companies and powers more than 2 billion app end-users worldwide, including clients like HotelTonight, Glassdoor, and A&E[1][2]. Apptimize’s mission centers on empowering product managers to optimize, deploy, and manage native iOS and Android app features in real-time, accelerating mobile growth through data-driven decision-making[2][3].
Founded with a mobile-first focus, Apptimize emerged to address the growing need for robust mobile app experimentation tools. While specific founding details and founders’ backgrounds are not explicitly detailed in the sources, the company has evolved to become a critical part of the mobile tech stack by integrating seamlessly with major data, analytics, and CRM providers[2]. Early traction is evident from its adoption by major brands and recognition as a top app analytics tool in 2019 by Business of Apps[1].
Apptimize rides the growing trend of data-driven product development and mobile-first digital transformation. As mobile apps become central to customer engagement and revenue generation, the ability to rapidly test and optimize features is critical. The timing aligns with increasing demand for omni-channel presence and personalized user experiences. Market forces such as the proliferation of mobile devices, the rise of OTT platforms, and the need for agile product development favor Apptimize’s solutions. By enabling faster innovation cycles and better user experience optimization, Apptimize influences the broader ecosystem by setting standards for mobile experimentation and feature management[1][2].
Looking ahead, Apptimize is well-positioned to capitalize on continued mobile growth and the increasing complexity of digital product ecosystems. Trends such as AI-driven personalization, real-time analytics, and cross-platform experimentation will likely shape its product roadmap. Its influence may expand as more companies prioritize mobile optimization and seek integrated, scalable experimentation tools. Continued innovation in ease of use and integration capabilities will be key to maintaining its leadership in the mobile A/B testing space. Apptimize’s commitment to accelerating mobile innovation ties back to its core mission of enabling product teams to deliver outstanding user experiences faster and smarter[2][3].
Apptimize has raised $18.1M across 4 funding rounds. Most recently, it raised $12.0M Series B in August 2016.
Apptimize was founded in 2013 by Nancy Hua (Founder/CEO).
Apptimize has raised $18.1M in total across 4 funding rounds.
Apptimize's investors include U.S. Venture Partners, Telstra Ventures, Marcus Bartram, Ken Ross, Glynn Capital, Goldcrest Investments, Twin Gables, Western Technology Investment, Neill Occhiogrosso, Ulu Ventures, 8-Bit Capital, Altair Capital Management.
