Loading organizations...
§ Private Profile · Tel Aviv, Israel
Direct-to-consumer payment platform for mobile game publishers, enabling direct sales of in-game items and currencies, bypassing app store fees.
Based in Tel Aviv, Israel, Appcharge develops a direct-to-consumer payment platform and white-label web store solution for mobile gaming publishers. The company acts as a global merchant of record, enabling game developers to sell virtual items and in-game currencies directly to players while bypassing traditional app store commissions for a standard five percent transaction fee. Operating with a workforce of 94 employees, the platform currently processes over $500 million in annual transaction volume across more than 100 mobile game titles. Appcharge has secured significant venture capital backing to scale its operations, including a $58 million Series B round led by IVP and a $26 million Series A led by Creandum, with additional participation from Supercell and Play Ventures. The enterprise was officially founded in 2022 by co-founders Maor Sason, Roei Barassi, and Gilad Ovadia.
Appcharge has raised $89.0M across 3 funding rounds.
Appcharge has raised $89.0M in total across 3 funding rounds.
Appcharge has raised $89.0M in total across 3 funding rounds.
Appcharge's investors include IVP, Creandum, Play Ventures, BITKRAFT Ventures, Glilot Capital Partners, Moneta VC, Playrix, Smilegate Investment, Moneta Ventures, Supercell.
Appcharge has raised $89.0M across 3 funding rounds. Most recently, it raised $58.0M Series B in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2025 | $58M Series B | IVP | Creandum, Play Ventures, BITKRAFT Ventures, Glilot Capital Partners, Moneta VC, Playrix, Smilegate Investment | Announced |
| Nov 1, 2024 | $26M Series A | Creandum | IVP, Play Ventures, BITKRAFT Ventures, Glilot Capital Partners, Moneta Ventures, Supercell | Announced |
| Nov 1, 2022 | $5M Seed | — | Creandum, IVP, Play Ventures | Announced |
Appcharge is a technology company that provides web store solutions tailored for the mobile gaming industry. Its platform enables game publishers to sell in-game items and manage player transactions through fully branded web stores, bypassing traditional app store fees with features like gamification, monetization options, merchant-of-record services, and support for multiple payment methods and currencies.[1][2]
Appcharge serves mobile game studios seeking direct-to-consumer (DTC) sales, solving the problem of high app store commissions (often 30%) by offering a fully integrated toolkit for web-based monetization. Founded in 2022 and based in Tel Aviv, Israel, the company raised $58M in Series B funding, signaling strong growth momentum amid rising demand for alternative revenue channels in gaming.[1][2]
Appcharge was founded in 2022 in Tel Aviv, Israel, amid the mobile gaming sector's push for DTC strategies to reduce reliance on dominant app stores like Apple and Google.[1] While specific founder details are not detailed in available sources, the company's emergence aligns with industry frustrations over app store economics, positioning it as a response to publishers' need for independent web stores.
Early traction likely stemmed from its core platform launch, enabling seamless in-game item sales and transaction management. By May 2025, Appcharge featured in industry news alongside web shop advancements, underscoring pivotal momentum leading to its $58M Series B round, which funds expansion of its DTC toolkit.[1][2]
Appcharge stands out in mobile gaming monetization through these key strengths:
Appcharge rides the DTC monetization trend in mobile gaming, where studios increasingly bypass app stores to retain more revenue amid antitrust scrutiny on Apple and Google (e.g., Epic vs. Apple battles). Its timing is ideal: post-2022 founding, it capitalizes on web shop advancements highlighted in 2025 news, like Golden Week integrations and acquisitions in the space.[1]
Market forces favoring Appcharge include exploding mobile gaming revenues (projected $100B+ annually) and regulatory shifts enabling alternative payments. It influences the ecosystem by empowering publishers with scalable tools, fostering innovation in gamification and global payments, and reducing platform gatekeeper dominance.[1][2]
Appcharge is poised for accelerated growth, leveraging its $58M funding to expand its DTC platform amid web3-adjacent fintech trends like fiat-to-crypto ramps in gaming payments.[1] Expect deeper integrations with emerging game studios and AI-driven personalization in web stores.
Shaping trends include regulatory wins against app store monopolies and rising demand for no-code payment orchestration, potentially elevating Appcharge's influence in a fragmented gaming fintech landscape. As DTC tools mature, it could redefine publisher economics, starting from its strong Tel Aviv-rooted foundation in web store innovation.[1][2]