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§ Private Profile · San Francisco, CA, USA
SaaS platform providing automated pricing software for eCommerce and on-demand services, focused on real-time dynamic pricing.
Anakin has raised $2.0M across 1 funding round.
Key people at Anakin.
Anakin was founded in 2021 by Mohit Prateek (Founder) and Rashmi Bala (Founder).
Anakin has raised $2.0M in total across 1 funding round.
San Francisco-based Anakin develops a competitive intelligence and automated pricing platform designed specifically for eCommerce and on-demand service companies. The software-as-a-service platform continuously tracks competitor data, assortment availability, and broader market trends across multiple digital storefronts to dynamically adjust prices in real time without manual intervention. Operating across more than 30 countries, the enterprise system helps clients optimize their profit margins and increase overall revenue by up to 12 percent. The profitable organization currently employs a global team of 60 people and serves a diverse customer base that includes over 15 multi-billion-dollar retail and delivery corporations. Backed by early-stage accelerator Y Combinator, the startup previously secured $2 million in funding to expand its application programming interface and data extraction tools. Anakin was officially founded in 2021 by co-founders Mohit Prateek and Rashmi Bala.
Anakin is a SaaS company that automates pricing for eCommerce and on-demand service companies by providing real-time competitive pricing intelligence and dynamic price optimization. Its software enables retailers and brands to track competitors’ prices, inventory, and market trends, allowing them to automatically adjust millions of SKUs to maximize revenue—typically increasing it by up to 12%. Anakin serves large retailers and brands primarily in the APAC region and beyond, with a presence in San Francisco, Singapore, and India. The company is experiencing rapid growth, with monthly revenue growth around 24% and live operations in over 10 countries[1][3][6].
Founded in 2020 by Mohit Prateek and Rashmi Bala, Anakin emerged from the founders’ firsthand experience with the challenges of scraping and managing pricing data across thousands of eCommerce sites. Before building the product, Prateek advised customers on pricing strategies, validating demand even before the software existed. The company officially launched in March 2021 after participating in Y Combinator and quickly raised $2 million to expand product development and geographic reach. Early traction was strong, with customers adopting the platform even during the COVID-19 pandemic when online retail competition intensified[1][5].
Anakin rides the growing trend of data-driven automation in retail pricing, a critical factor as eCommerce competition intensifies globally. The timing is favorable due to the surge in online shopping accelerated by the pandemic and the increasing complexity of managing vast product assortments across multiple channels. Market forces such as dynamic consumer behavior, competitor pricing volatility, and the need for real-time responsiveness drive demand for automated pricing solutions. By enabling retailers to optimize pricing efficiently, Anakin influences the broader ecosystem by helping businesses protect margins, improve competitiveness, and leverage AI-powered insights in pricing strategy[1][5].
Looking ahead, Anakin is poised to deepen its market penetration by expanding product categories, enhancing self-service capabilities, and scaling its global footprint with additional hires. Trends shaping its journey include the continued rise of AI and machine learning in retail operations, increasing demand for real-time competitive intelligence, and the growth of on-demand services requiring dynamic pricing. As Anakin evolves, it may broaden its influence beyond pricing automation into wider retail automation and analytics, solidifying its role as a key enabler of digital transformation in commerce. Its foundation in automated data extraction and ML positions it well to capitalize on the expanding need for scalable, intelligent pricing solutions[1][3][5].
This trajectory ties back to Anakin’s core mission: to automate pricing intelligently and efficiently, helping eCommerce and service companies thrive in an increasingly competitive digital marketplace.
Key people at Anakin.
Anakin has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 10, 2021 | $2M Seed | — | Austen Allred, ACE & Company, HOF Capital, Integrity, Pioneer Fund, Y Combinator | Announced |
Anakin was founded in 2021 by Mohit Prateek (Founder) and Rashmi Bala (Founder).
Anakin has raised $2.0M in total across 1 funding round.
Anakin's investors include Austen Allred, ACE & Company, HOF Capital, Integrity, Pioneer Fund, Y Combinator.
