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§ Private Profile · Unnamed Road 43544, Saudi Arabia
Developer of smart security and automation systems, including panels and communicators, for professional alarm dealers and integrators.
Based in St. Paul, Minnesota, Alula provides smart home security hardware and cloud-based automation solutions designed specifically for professional security dealers and system integrators. The company operates a business-to-business model combining hardware sales, including Connect+ panels and BAT-Fire communicators, with recurring monthly software-as-a-service revenue. Operating with an estimated workforce of 100 to 250 employees, the enterprise helps alarm installers modernize their legacy networks across residential and commercial markets. The platform features a unified mobile application that allows end-users to remotely control their connected property, video surveillance, and alarm systems. The organization is backed by private equity firm ABS Capital Partners as a lead investor to support its ongoing hardware and software development. Alula was established in 2018 through the strategic merger of security technology firms ipDatatel and Resolution Products by founders Russell Vail and Brian Seemann.
Alula has raised $2.0M across 1 funding round.
Alula has raised $2.0M in total across 1 funding round.
Alula has raised $2.0M in total across 1 funding round.
Alula's investors include Forerunner Ventures, Lightspeed Venture Partners, Owl Ventures, Red Swan Ventures, Gwyneth Paltrow, Andy Dunn, Basement Ventures, BBG Ventures, Company Ventures, Homebrew, K50 Ventures, K5 Global.
Alula is a technology company specializing in security, automation, and smart property solutions, primarily serving professional alarm dealers and integrators. Founded in 2017 through the merger of IPDatatel and Resolution Products, it offers award-winning products like wireless security systems, universal alarm panel communicators, interactive mobile apps, and a robust dealer portal with remote diagnostics and usage reports, designed for ease of learning, fast installation, and simple operation.[1] Its mission is to provide differentiated solutions that help dealers grow their businesses more profitably by covering applications from basic security to premium video and automation setups, while prioritizing dealer branding.[1]
A separate UK-based entity, Alula Technologies, focuses on cloud-native policy administration systems, data platforms, and smart automation for insurance, employee benefits, and healthcare firms, serving 60+ clients across 18 countries and impacting over 20 million policyholders.[2][3][6] Given the query's reference to "Alula - Alula is a technology company" and the prominence of the US security firm in results, this overview centers on the primary Alula (alula.com), with the UK variant noted for completeness.[1][2]
Alula originated in 2017 when two established players in the security industry—IPDatatel, known for communication technologies, and Resolution Products, focused on wireless security—merged to form a unified provider of integrated solutions.[1] This combination leveraged their complementary strengths to create a streamlined portfolio of easy-to-deploy products, addressing fragmented dealer needs in security and automation.[1] Early emphasis was on dealer-centric tools like the interactive app and portal, enabling quick market adoption and brand customization for partners.[1]
Leadership includes industry veterans such as President Dave Mayne, CFO Gregg Waldon, CTO Andrew Ralson, and others with deep roots in security, technology, and telecom, driving the company's evolution toward comprehensive system management.[1] The UK-based Alula Technologies, incorporated in September 2022, emerged later as a software developer for insurance tech, with activities in business software, IT services, and venture capital, but lacks detailed founder backstory in available data.[5]
For the UK Alula Technologies, differentiators include cloud-native policy admin for efficiency, data integration for risk assessment, and automation for insurance processes, serving life/health sectors globally.[2][3]
Alula rides the wave of smart home and property tech growth, where demand for integrated security and automation surges amid rising residential/commercial safety needs and IoT adoption. Its timing aligns with the shift from siloed hardware to dealer-empowered ecosystems, capitalizing on market forces like remote monitoring post-pandemic and the push for branded, white-label solutions that boost installer margins.[1] By simplifying complex installs and providing diagnostics, Alula influences the ecosystem by empowering small-to-medium dealers against larger incumbents, fostering innovation in professional security channels and enabling profitable scaling in a fragmented $50B+ global market.[1]
The UK counterpart taps insurtech trends, modernizing legacy policy systems with data-driven insights amid digital transformation in insurance, enhancing risk management for 20M+ users across 18 countries.[2]
Alula is poised for expansion in smart security as AI-enhanced automation and 5G integration accelerate, potentially deepening dealer partnerships and entering enterprise markets. Trends like video verification mandates and energy-efficient smart properties will shape its trajectory, with its dealer-first model solidifying influence in professional channels.[1] Expect product evolutions in AI diagnostics and global reach, building on its merger-forged strengths to capture more share from DIY consumer plays. This positions Alula as a backbone for profitable, tech-rich security ecosystems, directly advancing the query's view of it as a pivotal technology company.[1]
Alula has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2021 | $2M Seed | — | Forerunner Ventures, Lightspeed Venture Partners, OWL Ventures, RED Swan Ventures, Gwyneth Paltrow, Andy Dunn, Basement Ventures, BBG Ventures, Company Ventures, Homebrew, K50 Ventures, K5 Global, Metrodora Ventures, Shrug Capital, Thrive Capital, Village Global | Announced |