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§ Private Profile · Copenhagen, Capital Region of Denmark
AI-powered workforce management app offers instant wages, payroll, and shift scheduling for frontline workers in retail and hospitality.
Based in Copenhagen, Denmark, All Gravy develops an AI-powered workforce management and financial wellness software platform for hourly employees in the retail and hospitality sectors. The business-to-business application integrates with existing payroll systems to provide frontline staff with real-time earnings visibility, shift scheduling tools, and early wage access, which has been shown to increase shift uptake by 20 percent while improving retention by 15 percent. The software is currently deployed across more than 1,000 restaurant and retail locations globally, serving corporate clients such as McDonald's, Joe and The Juice, Dishoom, and Pizza Pilgrims. The company has secured multiple financing rounds, including a €3.2 million seed round in 2022 and a subsequent $2.9 million investment in 2025 co-led by Scale Capital and Moonfire Ventures. All Gravy was founded in 2020 by Jonatan Mark Rasmussen and Kristian Lundager.
All Gravy has raised $3.0M across 1 funding round.
All Gravy has raised $3.0M in total across 1 funding round.
All Gravy has raised $3.0M in total across 1 funding round.
All Gravy's investors include Moonfire Ventures, Scale Capital, Atomico, Backed VC, Benchmark, C2 Investment, Contrary Capital, Draper Esprit, Expedite Ventures, First Round Capital, LocalGlobe, MSM.
All Gravy has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $3M Seed | Moonfire Ventures, Scale Capital | Atomico, Backed VC, Benchmark, C2 Investment, Contrary Capital, Draper Esprit, Expedite Ventures, First Round Capital, LocalGlobe, MSM, Outrun Ventures, Passion Capital, Pioneer Fund, Alexander Aghassipour, Allison Pickens (Allison Pickens Ventures), Andrew Mullinger, Bradley Horowitz, Chris Murphy, Evelyn Bourke, Fredrik Hjelm, Gokul Rajaram, Henry DE Zoete, Howie LIU, James Meekings, Jeppe Rindom, Liam Casey, LIU Jiang, Mark Cummins, Neha Narkhede, Phillip Chambers, Scott Belsky, Will Martin, Adam D'angelo, BackingMinds, ByFounders, Charlie Songhurst, Christian Legene, Christian Reber, Creandum, Dharmesh Shah, George Kurtz, Hummingbird Ventures, Inventure, JOB VAN DER Voort, LA Famiglia, Melissa TAN, Operator Collective, RTP Global, Stefan Lindeberg, Stewart Butterfield | Announced |
All Gravy is a Copenhagen-based fintech startup founded in 2020 that builds an AI-powered employee app for frontline workers in hospitality and retail. The platform serves retailers, restaurants, and similar businesses by streamlining onboarding, shift scheduling, communication, training, payments, and operations in one intuitive app, solving high turnover, outdated tools, and poor engagement for Gen Z workers—who expect modern, seamless tech like they use daily.[1][2][3][5] It tackles frontline industry pain points like rising labor costs and clunky systems, delivering results such as 15% lower employee turnover and 20% more shifts taken, with over 1,000 workplaces using it worldwide and revenue tripling in the past year.[1][3][5] Recently, it raised $2.9M (€2.6M) in seed funding to fuel UK expansion, signing major chains like Dishoom and Pizza Pilgrims.[2][3]
All Gravy emerged from conversations with gig economy workers frustrated by outdated onboarding, payment tracking, and shift management tools. Founders Jonatan Mark Rasmussen and Kristian Lundager launched the company in 2020 in Copenhagen, Denmark, after conducting hundreds of interviews with frontline workers—especially Gen Z—to pinpoint needs like modern interfaces and integrated experiences.[1][2][3] Early traction built quickly: the app gained adoption in over 1,000 shops and restaurants globally, tripling revenue in the last year amid hospitality labor shortages.[2][3] A pivotal moment came with the $2.9M seed round in early 2025, led by Scale Capital and Moonfire Ventures, backed by founders from Zendesk, Pleo, and Voi, enabling aggressive UK scaling.[2][3]
All Gravy rides the AI-for-frontline-work wave, bringing consumer-grade AI (like ChatGPT for homework) to service jobs amid a "breaking point" in hospitality/retail: soaring turnover, labor costs, and tech debt.[2][3] Timing is ideal as Gen Z floods gig work, demanding seamless apps while industries lag with clunky systems—All Gravy's 3x growth and UK wins (e.g., from cold calls to inbound from giants) prove market pull.[3] It influences the ecosystem by setting a new standard for workforce tech, as investors like Moonfire note: reshaping industries via AI traction, potentially becoming the default "People OS" for frontline ops and inspiring similar upgrades globally.[2][3]
All Gravy is poised to dominate AI-driven frontline management, leveraging fresh funding for UK dominance and potential US/EU rollout amid worsening labor crunches. Trends like AI personalization, real-time pay, and hybrid work will amplify its edge, evolving from app to full platform with deeper integrations and predictive analytics. Its influence could standardize Gen Z-friendly tools across service sectors, turning high-turnover pain into loyalty engines—cementing its role as the go-to fix for an industry ripe for reinvention.[2][3][5]