Aglet is a technology company.
Aglet has raised $5.0M across 1 funding round.
Aglet has raised $5.0M in total across 1 funding round.
Aglet is a technology company that develops a location-based augmented reality mobile game blending gaming with streetwear culture. Players collect virtual sneakers and apparel by walking or running in the real world, complete challenges, and access a digital marketplace for in-game purchases, including real-world streetwear items.[1][3][4] It serves sneaker enthusiasts, brands, creators, and customers, solving the problem of engaging fans through immersive, gamified experiences that bridge digital collecting with physical activity and commerce.[1][3] Founded around 2018-2020 and based in London, UK, Aglet has shown growth momentum, reaching 3.5 million active users by July 2022 and launching NFT features in 2022, including the Aglet One sneaker-NFT hybrid.[1][4]
Aglet was co-founded by Ryan David Mullins (CEO) and Owen Batt of onlife Inc., with development starting around 2018-2019 in England.[1][4] Inspired by Pokémon Go, the idea emerged to merge location-based gaming with the booming streetwear and sneaker culture, allowing players to earn currency through real-world movement to collect limited-edition virtual sneakers from top brands.[1][4] Pivotal early moments include its April 2020 release on iOS and Android, rapid user adoption amid the pandemic's outdoor activity surge, and winning the 2021 LVMH Innovation Award for Media & Brand Awareness.[1][4]
Aglet rides the wave of location-based AR gaming and Web3 fashion, capitalizing on post-Pokémon Go success (hundreds of millions of downloads) while timing aligns with streetwear's $185B+ market and NFT hype peaking in 2021-2022.[1][4] Favorable forces include rising mobile AR adoption, brand interest in gamified marketing (e.g., LVMH award), and phygital trends blending physical products with digital ownership amid metaverse growth.[1][4] It influences the ecosystem by pioneering sneaker-NFT hybrids, inspiring brands to enter gaming, and boosting outdoor activity apps in a sedentary digital era.
Aglet is poised to expand its phygital sneaker economy, potentially scaling through more brand collabs, global events, and metaverse integrations as AR hardware improves. Trends like AI-personalized sneakers and sustained Web3 recovery will shape it, evolving its influence from niche gaming to mainstream fashion-tech disruptor. With 3.5M users as a base, expect user growth via updates tying virtual rarity to real resale value, solidifying Aglet's role at the gaming-streetwear nexus.[1][4]
Aglet has raised $5.0M in total across 1 funding round.
Aglet's investors include Equity Alliance, Fusion VC, Lerer Hippeau, Pareto Holdings, Sapphire Ventures, Super Ventures.
Aglet has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in December 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2020 | $5.0M Seed | Equity Alliance, Fusion VC, Lerer Hippeau, Pareto Holdings, Sapphire Ventures, Super Ventures |