Affle

Affle is a global technology company that provides a proprietary consumer intelligence platform, transforming advertising into personalized recommendations. The firm leverages deep-learning and AI-powered algorithms to optimize mobile advertising campaigns, focusing on the discovery, identification, acquisition, engagement, and re-engagement of high-value consumers for brands. Its technology stack incorporates vernacular and verticalization strategies, enabling targeted and contextually relevant ad experiences across various connected devices.

Anuj Khanna Sohum founded Affle in Singapore in 2005. His initial insight stemmed from recognizing the burgeoning potential of mobile phones as crucial internet real estate, anticipating their central role in consumer interactions. This vision propelled the company to build a platform that effectively bridges advertisers, device manufacturers, and consumers, fostering meaningful connections in the evolving digital landscape.

The company's solutions empower marketers and brands to effectively connect with consumers, driving user acquisition and engagement while optimizing conversion rates. Affle's overarching vision centers on creating impactful and integrated consumer journeys across an expansive ecosystem of connected devices. It continuously works towards enhancing personalized experiences for a global audience, anticipating future shifts in consumer behavior and technology.