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§ Private Profile · Irvine, CA, USA
Financial technology for micro-investing. Rounds up purchases to invest spare change into diversified ETFs and retirement accounts.
Acorns has raised $498.5M across 6 funding rounds.
Key people at Acorns.
Acorns has raised $498.5M in total across 6 funding rounds.
Founded in 2012 by Walter and Jeff Cruttenden, Irvine, California-based Acorns is a fintech company offering a subscription-based micro-investing app that automatically rounds up everyday purchases to invest spare change into diversified exchange-traded fund portfolios. Led by CEO Noah Kerner, the platform targets retail consumers by providing robo-advisory wealth management, retirement accounts, and debit cards with built-in investing features. Operating at significant scale, the financial firm reached over four million paid subscribers and accumulated more than $6 billion in assets under management by 2023. The company secured $300 million in a 2022 Series F funding round to reach a valuation of nearly $2 billion, backed by several notable investors including BlackRock, PayPal, and Greycroft. To expand its family-focused products and European footprint, Acorns acquired the UK-based youth financial education and debit card company GoHenry in 2023.
Acorns has raised $498.5M across 6 funding rounds. Most recently, it raised $300.0M Series F in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $300M Series F | John Flynn | Accomplice VC, Active Impact Investments, Climate Capital, Thirty Five Ventures, Jeremy Stoppelman, Mike Krieger, Shane Neman, Bain Capital Ventures, BlackRock, Galaxy Digital, Greycroft, Headline, Industry Ventures, Senator Investment Group, Torch Capital | Announced |
| Jan 31, 2019 | $105M Series E | — | Bain Capital Ventures, BlackRock, Comcast Ventures, DST Global, Michael Dell, Mark Hoffman, TPG | Announced |
| Jul 20, 2017 | $35M Series D | Bain Capital Ventures | Capital Group, Cisco Investments, Greycroft, Nyca Partners, PayPal Ventures, Point72, Rakuten, Ashton Kutcher | Announced |
| Apr 21, 2016 | $30M Venture Round | JO Lambert | Oskar Miel | Announced |
| Apr 15, 2015 | $23M Series C | Cisco Investments, Greycroft | Garland Capital Group, Math Venture Partners, Sound Ventures | Announced |
| Mar 12, 2014 | $5.5M Series B | Jacobs Asset Management | — | Announced |
Key people at Acorns.
Acorns has raised $498.5M in total across 6 funding rounds.
Acorns's investors include John Flynn, Accomplice VC, Active Impact Investments, Climate Capital, Thirty Five Ventures, Jeremy Stoppelman, Mike Krieger, Shane Neman, Bain Capital Ventures, BlackRock, Galaxy Digital, Greycroft.
Acorns is a financial technology company that builds a mobile-first app enabling micro-investing by automatically rounding up everyday purchases and investing the spare change into diversified ETF portfolios.[1][2][3] It serves first-time and budget-conscious investors, families, and long-term savers by solving the problem of inaccessible investing through automated, low-barrier tools like Round-Ups, recurring deposits starting at $5, retirement IRAs (Acorns Later), kids' custodial accounts (Acorns Early), high-yield checking (Acorns Spend), and emergency savings—all bundled in one app with tiered subscriptions (Personal, Plus, Premium).[1][2][3][4] Recent growth includes over $1B in total funding, $20B invested by millions of users, and 2025 acquisitions of Zeta (financial planning) and EarlyBird (family wealth) to create a "financial wellness system for the whole family."[1][5]
Founded in 2012, Acorns was established to empower new investors with micro-investing, starting with its core Round-Ups feature that turns spare change into diversified portfolios.[1][5] CEO and Chairman Noah Stein, a 5x entrepreneur with prior ventures like shareholder rights startup Say and marketing agency Noise, has led the company since launch, growing it into the largest U.S. consumer finance subscription service.[5] Key executive Seth Wunder, Global President & CFO with over 20 years in finance (including founding black-and-white Capital LP and roles at Contour Asset Management), oversees investments, operations, and compliance.[5] Pivotal moments include expanding from core investing to a full suite (retirement, banking, kids' accounts) and strategic 2025 acquisitions of Zeta and EarlyBird, accelerating family-focused momentum.[1]
Acorns rides the democratization of finance trend, making investing accessible amid rising fintech adoption, mobile banking, and generational wealth transfer—perfect timing as younger users (Gen Z, millennials) prioritize automated, low-effort tools over traditional brokers.[2][4] Market forces like high interest rates boosting savings yields (>9x national average) and crypto/ETF integration favor its bundled model, while regulatory support for IRAs and custodial accounts aids family features.[1][2][4] It influences the ecosystem by normalizing micro-investing (inspiring copycats), onboarding millions of first-timers, and expanding via acquisitions into holistic "financial wellness," challenging incumbents like banks and robo-advisors.[1][5]
Acorns is poised to deepen its family-centric platform through integrated planning post-2025 acquisitions, potentially capturing more of the $20B+ user investment base amid trends like AI-driven personalization and embedded finance.[1][5] Rising demand for automated, high-yield tools in volatile markets will shape growth, with subscription tiers and rewards driving retention. Its influence may evolve toward full lifecycle finance, solidifying its role as the go-to for everyday investors—from spare change to family legacies.[1][2][4]
