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Accurat has raised $1.0M across 1 funding round.
Key people at Accurat.
Accurat has raised $1.0M in total across 1 funding round.
Accurat is a location intelligence and data analytics company based in Ghent, Belgium, that provides a SaaS platform for tracking physical consumer behavior and retail footfall. The enterprise platform aggregates smartphone location data to help brands measure offline shopping habits, optimize targeted marketing campaigns, and conduct market research. Operating with an estimated workforce of 10 to 50 employees, the business generates revenue by charging corporate clients for access to its proprietary audience measurement and retail segmentation data. To support its ongoing expansion into the Dutch and German markets, the data provider previously raised €1.1 million in seed funding. The company serves major retail and media clients such as Lidl, Aldi, and Clear Channel, while receiving financial backing from institutional investors including PMV and Angelwise. Accurat was founded in 2018 by Bart Muskala and Steven Van Canneyt.
Key people at Accurat.
Accurat has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2024 | $1M Seed | — | Fyrefly VC, Pitchdrive, Toon Coppens | Announced |
Accurat is a Belgium-based location intelligence company founded in 2018, specializing in real-world consumer behavior analysis for retailers in BeNeLux and Germany.[1] It provides an easy-to-use online dashboard that processes billions of location coordinates (17.2 billion processed and 8.9 billion interactions in 2024) to deliver actionable insights on customers, competitors, market trends, and campaign impacts, serving major clients like Ahold Delhaize, Lidl, Aldi, Albert Heijn, Aveve, Tom & Co, Brico, and Hubo.[1] By combining location data with actual behavior from over 1 million users, Accurat enables retailers to make near-real-time, hyper-local decisions, bridging the gap between insights and actions like targeted door-to-door and digital out-of-home planning.[1]
The company excels in providing comprehensive, non-sample-based data—unlike traditional surveys—focusing on specific audiences, regions, or local situations to empower informed strategic and consumer decisions.[1]
Accurat was founded in 2018 in Belgium as a location intelligence provider for the retail sector, addressing the challenge of understanding customer behavior beyond internal data.[1] While specific founders are not detailed in available sources, the company emerged from the need for real-world insights in BeNeLux and Germany, quickly gaining traction with major retailers.[1] Early pivotal moments include scaling to process millions of coordinates daily and expanding client base to industry leaders, demonstrating rapid adoption through its actionable dashboard.[1] This foundation has evolved into a robust platform monitoring market trends and competitor performance in near-real-time.[1]
(Note: A separate entity, Accurat Tech at accurat.it, offers complementary data/AI services like geo apps and visual analytics, but Accurat.ai is the primary retail intelligence focus.[2][4])
Accurat rides the wave of location intelligence and AI-driven retail analytics, capitalizing on surging demand for real-time, privacy-compliant consumer data amid post-pandemic shifts to hyper-local marketing and omnichannel retail.[1] Timing is ideal as retailers face intensified competition and e-commerce integration, where traditional surveys fall short against massive geospatial datasets—Accurat's 2024 scale (17B+ coordinates) positions it ahead in Europe.[1] Market forces like GDPR navigation, rising ad spend on DOOH, and competitor benchmarking favor its model, influencing the ecosystem by enabling data-native decisions that boost efficiency for chains like Aldi and Lidl.[1] It contributes to broader trends in geospatial AI, empowering regional retail dominance through actionable, non-generic insights.[1]
Accurat is poised for expansion beyond BeNeLux/Germany, leveraging its massive data processing (already billions-scale) to enter new markets and integrate advanced AI for predictive analytics.[1] Trends like AI-enhanced personalization, real-time supply chain optimization, and sustainable retail planning will shape its trajectory, potentially amplifying client ROI amid economic pressures.[1] Its influence may evolve from regional insights leader to pan-European platform, fostering a data-action ecosystem that redefines retail decision-making—echoing its founding mission to transform choices with solid, complete data.[1]
Accurat has raised $1.0M in total across 1 funding round.
Accurat's investors include Fyrefly VC, Pitchdrive, Toon Coppens.
