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§ Private Profile · Singapore, Singapore
Cloud video production platform connecting brands with global creators for high-quality, localized video content creation and management.
90 Seconds is a Singapore-based cloud video production platform that connects enterprise brands with a global network of freelance video professionals to manage the entire content creation lifecycle. The company operates a business-to-business marketplace and workflow dashboard that facilitates briefing, hiring, shooting, and editing across more than 160 countries. Supported by a workforce of approximately 140 employees, the platform utilizes a curated community of over 13,800 freelance creators who have produced more than 10,000 videos worldwide. The service caters primarily to marketing agencies and global corporations, securing contracts with major enterprise customers such as Amazon and PayPal. 90 Seconds has raised over $30 million in total funding, including a $20 million Series B round backed by venture capital firms Sequoia Capital and SIG Global. The company was founded in 2010 by Tim Norton.
90 Seconds has raised $39.0M across 3 funding rounds.
90 Seconds has raised $39.0M in total across 3 funding rounds.
90 Seconds has raised $39.0M across 3 funding rounds. Most recently, it raised $11.0M Other Equity in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 13, 2021 | $11M Venture Round | Bombora Investment Management | — | Announced |
| Feb 1, 2019 | $20M Series B | — | Amasia, Beenext, Shailendra Singh, Peak XV Partners (formerly Sequoia Capital India & SEA), Airtree Ventures, Atami Capital, Pieter Kemps, Qualgro, Right Click Capital, SIG | Announced |
| Apr 1, 2016 | $8M Series A | Peak XV Partners (Sequoia Capital India) | Amasia, Beenext, C4 Ventures, Partech Ventures, Shailendra Singh, Peak XV Partners (formerly Sequoia Capital India & SEA), SOSV, Oleg Tscheltzoff, Airtree Ventures, SKY TV NEW Zealand | Announced |
90 Seconds has raised $39.0M in total across 3 funding rounds.
90 Seconds's investors include Bombora Investment Management, Amasia, BEENEXT, Shailendra Singh, Peak XV Partners (formerly Sequoia Capital India & SEA), AirTree Ventures, Atami Capital, Pieter Kemps, Qualgro, Right Click Capital, SIG, Peak XV Partners (Sequoia Capital India).
90 Seconds is a cloud-based video creation platform founded in 2010 that enables enterprise brands to plan, purchase, shoot, edit, and review high-quality videos anywhere in the world.[1][2][3][4][5] It serves major global clients like Amazon, Unilever, and Deloitte by connecting them with a marketplace of over 13,800 creators across 160+ countries and 900+ cities, solving the challenge of scalable, localized video production through proprietary workflow tools and automation.[1][3][4] The platform has facilitated over 50,000 videos for 4,500+ brands, with strong growth evidenced by $7.5M in total funding and expansion to 140 employees headquartered in San Francisco.[1][2][4]
Launched in 2010 in New Zealand by Tim Norton, 90 Seconds emerged as a cloud video production platform to streamline global video creation for brands.[3][5] Norton and the founding team recognized the need to bridge brands seeking efficient video content with a dispersed network of creatives like directors, videographers, editors, and animators.[3] Early traction came from venture capital infusions totaling $7.5M, enabling technological scaling and growth; the company relocated its headquarters to Singapore and later San Francisco, expanding from a startup to a global operation with 160 team members at its peak and delivery of 23,000+ videos.[1][2][3]
90 Seconds rides the surge in demand for video content driven by social media, marketing, and enterprise engagement needs, where brands require fast, cost-effective production amid rising audience expectations.[1][4] Its timing aligns with cloud computing advancements (e.g., Google Cloud integration for scaling) and the gig economy's maturation, empowering remote creatives in 1,500+ cities.[3][4] Market forces like globalization and digital transformation favor its model, reducing traditional production barriers; it influences the ecosystem by democratizing high-quality video access, fostering a creator community, and enabling brands to compete in hyper-local markets without in-house teams.[1][3][5]
90 Seconds is poised to expand its creator network and platform features amid booming video demand from AI-enhanced content and global marketing. Trends like generative AI integration and further workflow automation will likely accelerate its growth, potentially surpassing 50,000 videos delivered. Its influence may evolve toward deeper enterprise partnerships and productized solutions, solidifying its role as the go-to for scalable video at a global level—echoing its origin as a revolutionary platform for brands worldwide.[3][4]