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§ Private Profile · 上海市
B2B e-commerce platform for China's petroleum industry, offering trading, logistics, and financial services for refined oil products.
Based in Shanghai, China, 51zhaoyou.com operates a B2B e-commerce platform that facilitates the trading of petroleum products such as diesel, gasoline, and dangerous chemicals. The enterprise connects regional oil distributors, independent gas stations, and logistics fleets while providing integrated supply chain financing, logistics matching, and SaaS management solutions. Operating across four Chinese provinces and covering more than 40 cities, the marketplace has historically facilitated billions of RMB in gross merchandise volume. The organization has raised over $202 million in total funding, which includes a $150 million Series C round led by Rainbow Capital. Additional financial backing comes from prominent venture capital firms, specifically including GGV Capital, DCM Ventures, SIG Asia Investments, and Yunqi Partners, though the company recently faced a cash crunch resulting in delayed wage payments to over 200 employees. The business was founded in 2015 by chief executive officer Lu Jian.
51zhaoyou.com has raised $182.0M across 2 funding rounds.
51zhaoyou.com has raised $182.0M in total across 2 funding rounds.
51zhaoyou.com has raised $182.0M across 2 funding rounds. Most recently, it raised $150.0M Series C in July 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2018 | $150M Series C | — | DCM, Granite Asia | Announced |
| Aug 1, 2017 | $32M Series B | DCM, Full Truck Alliance | DCM, Granite Asia, GGV Capital, PartnerAngel, SIG, Yunqi Partners | Announced |
51zhaoyou.com has raised $182.0M in total across 2 funding rounds.
51zhaoyou.com's investors include DCM, Granite Asia, Full Truck Alliance, GGV Capital, PartnerAngel, SIG, Yunqi Partners.
51zhaoyou.com, operated by Shanghai Zhaoyou Information Technology Co. Ltd., is China's leading B2B e-commerce platform for the petroleum industry, specializing in refined oil trading, logistics, and financial services.[1][2][3] Launched in 2015 and headquartered in China with 201-500 employees, it connects buyers and sellers including major logistics firms across provinces like Jiangsu, Zhejiang, Guangdong, and Hubei, covering over 40 cities; its enterprise value is estimated at $600-900 million.[1][2] The platform solves inefficiencies in petroleum supply chains by enabling efficient transactions for oil and dangerous chemicals, with early growth showing turnover surging from RMB500 million in 2016 to over RMB1.5 billion by mid-2017, on track for RMB5 billion that year.[2]
Founded in 2015, 51zhaoyou.com emerged under the leadership of entrepreneur Mr. Lv, whose deep industry knowledge and vision drove its rapid rise as the largest transaction platform in China's petroleum sector.[2] Backed by Sky9 Capital's $18 million Series A+ round early on, it quickly expanded with a $32 million Series B led by DCM Capital and Huochebang, plus investors like GGV, SIG, Yunqi Partners, and PartnerAngel.[2] Pivotal early traction included serving top logistics companies and scaling offices across key provinces, capitalizing on the need for digitized fuel trading in a traditionally offline market.[2]
51zhaoyou.com rides the wave of B2B digitalization in China's energy sector, transforming offline petroleum trading into an efficient online marketplace amid rising e-commerce adoption.[2][5] Timing aligns with China's push for supply chain tech in commodities, fueled by logistics boom and regulatory needs for chemical handling, positioning it favorably against traditional brokers.[1][3] It influences the ecosystem by onboarding major players, standardizing trades, and inspiring similar platforms in energy verticals, though later cash crunch reports in 2021 underscore sector volatility.[5]
With its early dominance in petroleum B2B, 51zhaoyou.com is poised for recovery and expansion if it navigates cash challenges through diversified services or new funding, potentially scaling to broader energy trading.[5] Trends like AI-driven logistics, green fuels, and national carbon goals could propel it, evolving its role from trader to full-stack energy platform. This ties back to its origins: Mr. Lv's vision continues to digitize a trillion-yuan market, rewarding patient innovators in China's industrial tech shift.[2]