3Rodeo

3Rodeo is a venture capital firm based in Santa Monica, California, that primarily makes seed-stage equity investments in emerging technology startups located throughout the greater Los Angeles area. The firm deploys capital through its primary investment vehicle, 3Rodeo Venture Fund I, to back early-stage enterprises requiring initial institutional backing. Its core investment activities are heavily concentrated within the enterprise software, consumer internet, software-as-a-service (SaaS), and mobile application sectors. Beyond providing initial seed capital, the firm's partners actively assist portfolio founders with subsequent fundraising efforts, strategic network expansion, and technical product development initiatives. The organization maintains a relatively lean operational structure, currently operating with a staff of fewer than 25 employees and generating under $5 million in estimated annual revenue. Operated by a team of seasoned technology entrepreneurs, 3Rodeo was officially founded in 2017.