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§ Private Profile · 11 Stuyvesant St, New York City, New York, United States
Tech and hospitality company providing pay-as-you-go urban lounges and workspaces for professionals and travelers.
Based in New York City, 3DEN is a technology and hospitality company that operates app-based, pay-as-you-go urban lounges and workspaces designed for short-term use. The platform allows freelancers, commuters, and travelers to access amenities such as seating, soundproof booths, and showers without long-term commitments, charging usage fees that start at $6 per 30 minutes. Prior to opening its flagship physical location in Manhattan's Hudson Yards in March 2019, the enterprise secured $2 million in seed funding to develop its proprietary access and retail purchasing technology. This initial financing round was led by b8ta and Graphene Ventures, with additional equity participation from Colle Capital Partners, InVision chief executive officer Clark Valberg, and Firebase founder Andrew Lee. The business model also incorporates retail sales within its spaces to supplement the core consumer usage fees. 3DEN was founded in 2018 by Ben Silver.
3DEN has raised $2.0M across 1 funding round.
3DEN has raised $2.0M in total across 1 funding round.
3DEN has raised $2.0M in total across 1 funding round.
3DEN's investors include Phillip Raub, Nabil Alnoor Borhanu, 01 Ventures, 305 Ventures, Activant Capital, Ambridge Capital, Ballistic Ventures, Bombas, Builders VC, CP Ventures, Craft Ventures, CRV.
# 3DEN: High-Level Overview
3DEN is a technology-enabled platform that operates a network of flexible urban spaces designed for work, productivity, and leisure.[3] The company builds what it calls "worklounges"—on-demand amenity spaces that serve the "in-between moments" of people's days, such as the gap between meetings or the need to freshen up after travel.[1] Rather than requiring long-term commitments, 3DEN offers pay-as-you-go access starting at $5 per hour or unlimited monthly memberships at $99 per month.[3]
The platform addresses a specific gap in urban infrastructure: spaces that are neither home nor work, but something in between. 3DEN aggregates multiple services—coworking areas, private offices, phone booths, conference rooms, showers, nap pods, and meditation spaces—into single locations managed through a mobile app.[3] The company also helps landlords and property owners monetize vacant or underutilized space by converting it into revenue-generating amenity locations.[2]
# Origin Story
3DEN was founded by Ben Silver, who articulated the company's vision around the concept of the "third place"—a social environment separate from home and work.[1] The company raised a $2 million seed round in early 2019, led by b8ta and Graphene Ventures, with participation from notable investors including Colle Capital Partners, InVision CEO Clark Valberg, Target's former Chief Strategy and Innovation Officer Casey Carl, and Firebase founder Andrew Lee.[1]
The first 3DEN location opened in New York City's Hudson Yards shopping area in March 2019, with plans to expand to four additional locations across the city.[1] The nature-inspired design philosophy—featuring trees, plants, and acoustic zoning to balance social and quiet areas—reflected Silver's vision for creating reliable, welcoming urban spaces.[1]
# Core Differentiators
# Role in the Broader Tech Landscape
3DEN operates at the intersection of several macro trends: the rise of flexible work arrangements, the growth of the "experience economy," and the challenge of urban real estate optimization. As remote and hybrid work became normalized, demand grew for flexible workspaces beyond traditional offices or coffee shops. 3DEN's timing—launching in 2019, just before the pandemic accelerated flexible work adoption—positioned it to capture this shift.
The company also addresses a real estate problem: landlords with underutilized space in prime urban locations. By offering a technology platform to manage and monetize these spaces, 3DEN creates a new asset class and revenue stream for property owners while improving urban space utilization.
# Quick Take & Future Outlook
3DEN represents a bet that urban professionals will increasingly value flexibility, wellness, and access over ownership and commitment. The company's success depends on expanding its network density—enough locations in key cities that the membership becomes genuinely useful—and maintaining unit economics as it scales.
The broader question is whether the "third place" concept can sustain premium pricing in a competitive landscape that includes coworking spaces, hotels, and coffee shops. 3DEN's differentiation through design, wellness amenities, and seamless technology could position it as a lifestyle platform rather than a commodity workspace provider. As hybrid work becomes permanent and urban professionals demand more flexibility, 3DEN's model of distributed, app-managed spaces may become increasingly central to how people navigate their workdays.
3DEN has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in February 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2019 | $2M Seed | Phillip Raub, Nabil Alnoor Borhanu | 01 Ventures, 305 Ventures, Activant Capital, Ambridge Capital, Ballistic Ventures, Bombas, Builders VC, CP Ventures, Craft Ventures, CRV, Divergent Capital, Emergence Capital, Jenny Fielding, Scott Hartley, Formic Ventures, Foundation Capital, Founders Fund, Foundry Group, General Atlantic, Infinite Niches, Long Ventures Partners, OAK HC/FT, ONE WAY Ventures, Pario Ventures, Sequoia Capital, Soma Capital, Streamlined Ventures, SuperAngel.Fund, Team Ignite Ventures, The HIT Forge, Tribe Capital, UpHonest Capital, Wave Financial, WestCap, Aaron Vandevender, Andrus Purde, Evan LEE, Indrek Kasela, Kevin Hart, Khaled Helioui, LEV Ekster, Martin Villig, Märt Kelder, Preetha Parthasarathy, Russell Cook, Ryan Duranso, Sung HO Choi, Wiley Cerilli, Andrew LEE, Casey Carl, Clark Valberg, David Bell, Colle Capital, Jtre, The Stable | Announced |