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33 Capital provides strategic advisory services and makes principal investments, primarily targeting the financial technology and consumer technology sectors. The firm focuses on guiding early-stage companies through critical growth phases, leveraging its expertise and capital to foster successful ventures. Its approach combines hands-on support with direct investment to accelerate the development of innovative businesses.
Established in 2016, 33 Capital is led by President Stacey Feinberg. Her extensive background in pre-IPO investing, dating back to 2008, laid the foundation for the firm's focus on identifying and nurturing promising startups. The firm was conceived with the insight that nascent technology ventures benefit significantly from a combination of experienced strategic guidance and well-timed capital infusions.
The firm primarily serves founders and startups operating within the fintech and consumer tech ecosystems, who seek both strategic partnership and investment to scale their operations. 33 Capital's long-term vision centers on cultivating robust relationships with entrepreneurs to collectively build and expand innovative businesses. The firm aims to be a supportive ally, empowering its portfolio companies to achieve market leadership.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jul 24, 2018 | TradeGecko | $10.0M Series B | Aura Ventures, TNB Aura | Perle Ventures |
| Nov 1, 2017 | ShopBack | $25.0M Series A | Credit Saison | AppWorks, Aetius Capital, Blue Sky Capital, East Ventures, InTouch, Qualgro, Singtel Innov8, SoftBank Ventures Asia |