32 Equity

32 Equity operates as the strategic investment arm of the National Football League, serving as a venture capital fund that deploys capital into companies aligned with the sport's ecosystem. It focuses on businesses that can enhance the game of football, improve fan experience, develop new media, and advance related technologies. The fund strategically supports organizations that contribute to the growth and evolution of the broader football landscape, leveraging collective ownership resources for impact.

The fund was established in 2013 by the National Football League's 32 member clubs, who collectively pool their resources for strategic financial undertakings. The foundational insight behind 32 Equity was to create a unified investment vehicle capable of identifying and nurturing companies that directly contribute to the NFL's strategic objectives. This approach allows the league and its owners to actively shape and invest in the future of professional football.

The primary beneficiaries of 32 Equity’s activities are its diverse portfolio companies and, by extension, the global fanbase of the NFL. The fund aims to cultivate an innovative environment around the sport, fostering new solutions and experiences for enthusiasts. Its long-term vision centers on ensuring the continued vitality and expansion of football by investing in businesses that reinforce its cultural and commercial footprint worldwide.