Charles Porch Joins OpenAI

Charles Porch, Instagram's longtime head of global creative partnerships, is jumping to OpenAI as its first VP of Global Creative Partnerships.

The hire signals OpenAI's growing focus on creator and brand relationships as it expands beyond developer tools into consumer products. Porch spent over a decade at Meta building Instagram's creator economy infrastructure—exactly the playbook OpenAI needs as it courts creative professionals.

With ChatGPT crossing 300M weekly users and Sora generating Hollywood-level interest, OpenAI needs someone who speaks the language of creators, agencies, and brands. Porch is that hire.