§ Product Launch
Automattic adds AI assistant to WordPress.com for site-wide layout, style, and content changes via natural language commands.
[Automattic](https://startupintros.com/orgs/automattic) launched an AI assistant for WordPress.com on February 17, 2026 that lets site owners make site-wide layout and style changes using natural language commands. The feature works inside the website, understanding its content and layout to execute changes like "add a contact page" or "add a testimonials section below this section."
The AI assistant doesn't require precisely tailored prompts — it understands contextual commands relative to the site's existing structure. It can adjust layouts, modify styles, generate text and images, and works with WordPress block themes.
WordPress powers ~43% of the web. Adding AI-native editing to the world's most popular CMS means millions of site owners can now make design changes that previously required a developer or designer. Every CMS is becoming AI-native.
Automattic: Technology company developing web publishing and e-commerce software, backing open-source WordPress for developers and merchants.
2005
