Mailchimp for Startups

Mailchimp for Startups is a partner-based software discount program administered by Mailchimp, an Intuit company, that provides early-stage companies with subsidized access to a comprehensive marketing and automation platform. The initiative offers eligible participants a 50 percent discount on paid subscription plans for up to twelve months, alongside a standard 14-day trial. Following Intuit's $12 billion acquisition of the platform in 2021, the software suite includes email marketing, customer relationship management, audience segmentation, and the generative artificial intelligence tool Intuit Assist. To qualify for these financial perks, applicants must be new customers or existing free users affiliated with approved partner organizations like recognized venture capital firms, incubators, or accelerators. The resource is specifically designed for pre-seed, seed, and Series A startups seeking affordable digital marketing, campaign automation, and customer engagement tools to scale their early operations.