Apollo Startup Program

The Apollo Startup Program is a software discount and sales intelligence initiative administered by Apollo.io that provides early-stage companies with reduced-cost access to its sales engagement platform. Accepted participants receive a 50 percent discount on annual Basic or Professional subscription plans for up to five seats during their first year of use. The program grants full access to a business-to-business database containing over 210 million contacts, alongside artificial intelligence tools for email personalization, contact data enrichment, and automated sales execution. The initiative operates in conjunction with various venture capital firms, accelerators, and industry networks, including Y Combinator, Nexus Venture Partners, HubSpot for Startups, and the Startup Council. This resource is designed for early-stage startup founders and sales teams seeking to build prospect lists, automate outbound sequences, and scale their go-to-market strategies on a limited budget.