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§ Deal
Funding and banking for CPG and e-commerce brands, offering non-dilutive working capital for growth.
Ampla (formerly Gourmet Growth) CPG Capital: Funding and banking for CPG and e-commerce brands, offering non-dilutive working capital for growth.
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Ampla (formerly Gourmet Growth) CPG Capital is a non-dilutive growth line of credit and financial services platform administered by Ampla Technologies, which was acquired by FundThrough in April 2025. The platform provides omnichannel revenue-based financing with credit facilities ranging from $100,000 to over $10 million to fund inventory, marketing, and daily business operations. Prior to its acquisition, the company processed more than $2 billion in loan originations and deployed $650 million through its primary credit vehicles. Alongside its core lending products, the fintech firm offers corporate cards, bill pay features, and data-driven underwriting analytics. The enterprise has received financial backing from prominent institutional investors, including VMG Partners, Forerunner Ventures, and Core Innovation Capital. This specific resource is intended for small-to-medium consumer packaged goods brands and e-commerce startups requiring working capital and supply chain financing without equity dilution.