Zeynep Yavuz

Zeynep Yavuz is a London-based Partner at General Catalyst, where she invests in early-stage and growth-stage technology companies globally. She began her career in technology investment banking at Merrill Lynch in New York before transitioning to growth equity investing at TA Associates in London. Yavuz later gained operational experience by joining the product team at ZEPZ, where she managed product development and launched offerings across various emerging markets. Returning to venture capital, she has built a portfolio that includes investments in technology startups such as ICEYE, Finom, Payrails, autone, and Integral. Her current investment focus centers on the fintech, artificial intelligence, defense, and enterprise software sectors, particularly targeting founders from unconventional backgrounds and emerging markets. Yavuz leverages her combined financial and operational expertise to support entrepreneurs applying first-principles thinking to transform traditional business models.