Yana Welinder

Yana Welinder is the Founder and Chief Executive Officer of Kraftful, a product management platform that was recently acquired by Amplitude. Prior to establishing Kraftful, she held senior product leadership positions at several rapidly growing technology companies, including serving as the second product manager at a prominent unicorn startup and working with organizations like IFTTT and the Wikimedia Foundation. Throughout her career in the SaaS sector, she has directed product teams responsible for building and scaling digital applications utilized by millions of active users globally. At Kraftful, she developed specialized product development tools designed to help enterprise teams analyze customer feedback and integrate user insights more effectively into their engineering workflows. Following the strategic acquisition by Amplitude, her current professional focus remains centered on advancing product analytics, customer feedback analysis, and scalable software development solutions.