Widijastoro Nugroho

Widijastoro Nugroho is a seasoned corporate executive with 25 years of leadership experience across the consumer goods, aviation, and media sectors. Early in his career, he managed ice cream and frozen product portfolios for the hospitality sector at both Unilever Indonesia and UBF Italia SRL. He subsequently directed the market launch of AirAsia in Indonesia, successfully expanding the regional commercial airline's local fleet from two initial aircraft to twenty-four Airbus A320 planes. Transitioning into the global advertising industry, Nugroho served as the Media Trading Head at GroupM, a subsidiary of WPP. In this capacity, he oversaw a media buying budget of USD 350 million for major corporate clients, including Nestle, GSK, and XL Axiata. His professional background centers on scaling commercial operations, managing large-scale corporate budgets, and executing strategic market expansions across diverse industries.