Vijay Balan

Vijay Balan is the Head of Global Publisher Development at Amazon Publisher Services, based in the San Francisco Bay Area. In this executive role, he oversees strategic partnerships and manages a global team responsible for scaling advertising revenue across multiple digital platforms. Prior to joining Amazon, Balan served as the Director of Business Development at PubMatic, where he led mobile and video publisher acquisitions during a critical growth phase for the company. His earlier career includes senior management and strategic partnership positions at Yahoo, contributing to the expansion of their digital media ecosystem over a five-year tenure. He holds a Master of Business Administration degree and has accumulated more than fifteen years of operational experience in the advertising technology sector. Balan currently focuses on driving monetization strategies and building scalable infrastructure for enterprise-level digital publishers worldwide.