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Urmas Purde was an entrepreneur, investor, and the former co-founder and executive of the customer relationship management company Pipedrive, who resided in Bali, Indonesia, until his accidental death at age 46. Drawing on his background as a sales trainer, he established the CRM software platform in 2010 alongside co-founders Timo Rein, Ragnar Sass, Martin Henk, and Martin Tajur. The enterprise eventually achieved a billion-dollar unicorn valuation, and his contributions to the Estonian technology sector earned him the Order of the White Star Fourth Class from President Kersti Kaljulaid in 2021. Despite enduring three brain tumor operations and a stroke, he remained active in the startup ecosystem and authored a 2021 book detailing his extensive medical rehabilitation. His career ultimately centered on advancing sales pipeline management software while advocating for personal resilience following severe health challenges.